Try sending out two versions of the same email, but change one key element, in this case the length. Try sending a longer email to half your list, and a shorter version to the other half. See what performs better, and you’ll be building your brand with data-backed decisions in no time.
Takeaway: What you say is far more important than how long it takes you to say it
There’s no “right” length for a marketing email, but you can choose the most appropriate length by considering the type of email and the intended audience.
Draw readers in with a catchy subject line, then telegram data seal the deal with beautiful product images, attention-grabbing, streamlined text, and brand elements. Think about what would gets you to open or click through an email, and remember, your data is your best friend.
Topics:
Email Marketing
This article originally appeared in the Privy blog and has been published here with permission.
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A new laptop on a wooden table with an app featuring Hive's Pre-built Email Journeys and Magento Integration.
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Pre-Built Email Journeys
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We have two new exciting updates to share that will make it easier for you to create email automations and expand your ability to sync data with Hive. Let’s get into the details!
New from Hive: Pre-built Email Journeys and Magento Integration
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