Have you ever heard of landing pages? If the answer is no, this article is for you. And if yes, keep reading, because we have a lot of important information to share. In an increasingly digital world, an online presence has become essential for any business. And one of the most effective ways to ensure this presence is through a landing page. Today, we will explore why you need to create a landing page for your business immediately, based on concrete data and facts. In addition, we will introduce GreatPages, the ideal tool to create your page.
In simple terms, a landing page is a web page designed with a single, focused purpose – whether it’s to generate leads, sell a product or service, or promote a specific offer. This is one of the industry email list most effective digital marketing strategies because it allows you to guide the user directly to what you want them to do, without distractions or detours.
The Importance of Online Presence
With the digital evolution, most people are online, whether through computers or mobile devices. According to a report by We Are Social and Hootsuite , there are currently more than 4.66 billion active users on the internet, which corresponds to about 59% of the world's population . This demonstrates the vital importance of having an online presence.
Let’s now dive into five compelling reasons why you should create a landing page for your business right now.
1. Lead Generation
Landing pages are incredibly effective at generating leads. According to HubSpot, landing pages have the highest conversion rate compared to other forms of lead capture . This is because they are designed with a single, focused goal in mind, which minimizes distractions and increases the likelihood of conversion. Click here to learn more about effective lead generation strategies.