Think about your form fields

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No customer wants to feel like they’re writing a longform essay when they’re signing up for your marketing emails, so don’t ask too much of them. A smartphone is oftentimes used for quick, asynchronous communications and actions, so your users may not have the patience to type in lots of information.

Think through the most critical form fields for your phone number list marketing strategy and take the time to imagine the user experience. Do you need anything besides their email right now? Does it make sense to ask for a phone number so you can send a text marketing message in a few minutes, while the customer is still engaged on their phone? What’s more user-friendly: radio buttons or dropdown menus? Ask only for what you need, and make it as easy as humanly possible for your customers to give you the information you want.

Seven Rock Life pared down their form fields by asking only for their visitors’ email and phone number, which gives them the opportunity to launch a follow-up text marketing campaign.