Working our way down the above graph

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If a customer cannot see a product, they probably won’t buy it. According to Shopify, 33.16% of consumers want to see multiple photos of a product, and around 60% want to have a 360º view of it.



8.12% of respondents had lost orders and 5.90% had lost customer information. A total of 88% of those surveyed said customers and orders are the most critical pieces of data to protect. It makes sense. Losing orders and customers negatively impacts sales.

In particular, one surveyed company said, “Depending on industry email list what data is lost, e.g. order data would mean direct loss of sales, other data loss could create unforeseen work and maybe loss of sales and customers.”

Pages (81%), themes (77%), and menu navigation (76%) are the next three main components the survey respondents believe are the most critical to protect. Of those surveyed, 7.01% lost pages, 6.64% lost themes, and 4.08% lost menu navigation. All of these components are integral for the user experience of the site. If customers cannot fully navigate a site, they will not be able to see and buy products. Around 91% of respondents said that losing data would result in time and labour being wasted on rebuilding the website.