What do marketers need to know about Google Keyword Planner?
Posted: Sat Dec 07, 2024 3:40 am
Online marketing, a very important thing is Keywords. It is considered the heart of creating content on advertisements and websites to have the most impact on search engines like Google. Because when searching on Google Search, everyone must enter the words they want to search. If your website has words that searchers want, Google may show your website on the search page. This makes Keywords very important for SEO to be on the first page. So today we will introduce a good tool for searching Google like Google Keyword Planner. Let's introduce what it's useful for and how to use it. Let's see.
Table of Contents
Get to know Google Keyword Planner: What is it?
What are some useful uses of Google Keyword Planner?
Is it difficult to use Google Keyword Planner?
Tips for Using Google Keyword Planner
The Benefits of Google Keyword Planner for Marketers
summarize
Get to know Google Keyword Planner: What is it?
If anyone is an online marketer, they believe that finding keywords to write about is very important, especially for marketing on Google. Searching for words directly on Google Search, which we do not know linkedIn database
whether those words are popular in searches or not, makes using Google Keyword Planner, a free tool from Google that helps users, especially online marketers, find keywords with high potential that people often search for. It can be used to find keywords to advertise through Google Ads and do SEO (Search Engine Optimization) on websites as well.
What are some useful uses of Google Keyword Planner?
For those who work in Google Ads and SEO, we would like you to try using Google Keyword Planner, which is very effective in finding keywords. There are functions that you can use to help you work more easily, as follows:
Keyword Search: Find keywords related to your product or service to write content for your website. Seeing the most searched terms by Google users will affect the Google algorithm to find your website more easily.
Viewing Search Volume: The number of searches per month for each keyword is very important to SEOs as it allows you to know how popular each word is and the usage trends over time so you can use that word.
Keyword Suggestions: The tool will suggest additional keywords related to what you are searching for, which helps expand your target audience, allowing you to use related words to add more interesting content to your website articles.
Competition Analysis: Shows you whether your keywords are highly competitive or low in terms of how those words are used in your ads. Especially for those who work in ad-running, it can help you plan your keyword settings to use when buying Google Ads.
Cost per Click (CPC) Estimation: It helps you estimate the cost per click for a keyword if you want to use it for advertising through Google Ads.
Is it difficult to use Google Keyword Planner?
Let me tell you, I don't want to do it. You can go to Google Ads and log in with your Google account immediately. For those who don't have a Google Ads account, you must create one before you can use it. Click on the word Go to Keyword Planner. It will show a page that says "Let's get started. What's your business name?" But you don't have to enter your business name. Instead, click on "Switch to expert mode" which is at the bottom. It will take you to the page of "Select an objective" which will allow you to search for what you want more precisely and have more options.
Tips for Using Google Keyword Planner
Using Google Keyword Planner helps you plan your online marketing more accurately and helps your business reach your target audience better. We have some great techniques for using Google Keyword Planner as follows:
Choose the most relevant keywords: Use keywords that match your business and your target audience’s needs.
Use keywords with high search volume and low competition: These keywords tend to provide a good return on investment (ROI).
Trend Analysis: Look at keyword search trends over time to select words with increasing search volume.
The Benefits of Google Keyword Planner for Marketers
For beginners who want to shoot ads on Google but have never tried it, try using Google Keyword Planner to try setting keywords for shooting ads to check and improve marketing strategy planning and increase website visibility effectively as follows:
Helps to find popular keywords.
This tool will help you discover new keywords related to your business, product or service, allowing you to reach new markets and expand your target audience. It will also give you new insights into writing interesting content on your website description.
Analyze search volume
You can know the average monthly search volume for each keyword that is displayed, allowing you to select the most searched and popular words to set up your Google ads and also use them to improve your SEO content to have more keywords effectively.
Related Articles How Does a Search Engine Work?
Estimate ad shooting costs
In firing Google Ads, each keyword that we want to reach the search page will have a different cost per click (CPC) for different keywords, allowing marketers to estimate the budget required for advertising through Google Ads and determine the appropriate advertising strategy. It allows you to select keywords with low costs but give good advertising results, allowing you to adjust the budget allocation to be most worthwhile.
Helps improve SEO by targeting popular search terms.
Using Google Keyword Planner is not only to help in experimenting with setting up Google Ads, but can also be used to find appropriate keywords to use in creating content and to make websites rank higher in searches. Data from Keyword Planner can be used to display various interesting search terms to be used to improve the content on the website to best meet the needs of the target group and the keywords searched for.
Recommended articles , including tools to help find keywords, easy to use, even beginners can use SEO.
Table of Contents
Get to know Google Keyword Planner: What is it?
What are some useful uses of Google Keyword Planner?
Is it difficult to use Google Keyword Planner?
Tips for Using Google Keyword Planner
The Benefits of Google Keyword Planner for Marketers
summarize
Get to know Google Keyword Planner: What is it?
If anyone is an online marketer, they believe that finding keywords to write about is very important, especially for marketing on Google. Searching for words directly on Google Search, which we do not know linkedIn database
whether those words are popular in searches or not, makes using Google Keyword Planner, a free tool from Google that helps users, especially online marketers, find keywords with high potential that people often search for. It can be used to find keywords to advertise through Google Ads and do SEO (Search Engine Optimization) on websites as well.
What are some useful uses of Google Keyword Planner?
For those who work in Google Ads and SEO, we would like you to try using Google Keyword Planner, which is very effective in finding keywords. There are functions that you can use to help you work more easily, as follows:
Keyword Search: Find keywords related to your product or service to write content for your website. Seeing the most searched terms by Google users will affect the Google algorithm to find your website more easily.
Viewing Search Volume: The number of searches per month for each keyword is very important to SEOs as it allows you to know how popular each word is and the usage trends over time so you can use that word.
Keyword Suggestions: The tool will suggest additional keywords related to what you are searching for, which helps expand your target audience, allowing you to use related words to add more interesting content to your website articles.
Competition Analysis: Shows you whether your keywords are highly competitive or low in terms of how those words are used in your ads. Especially for those who work in ad-running, it can help you plan your keyword settings to use when buying Google Ads.
Cost per Click (CPC) Estimation: It helps you estimate the cost per click for a keyword if you want to use it for advertising through Google Ads.
Is it difficult to use Google Keyword Planner?
Let me tell you, I don't want to do it. You can go to Google Ads and log in with your Google account immediately. For those who don't have a Google Ads account, you must create one before you can use it. Click on the word Go to Keyword Planner. It will show a page that says "Let's get started. What's your business name?" But you don't have to enter your business name. Instead, click on "Switch to expert mode" which is at the bottom. It will take you to the page of "Select an objective" which will allow you to search for what you want more precisely and have more options.
Tips for Using Google Keyword Planner
Using Google Keyword Planner helps you plan your online marketing more accurately and helps your business reach your target audience better. We have some great techniques for using Google Keyword Planner as follows:
Choose the most relevant keywords: Use keywords that match your business and your target audience’s needs.
Use keywords with high search volume and low competition: These keywords tend to provide a good return on investment (ROI).
Trend Analysis: Look at keyword search trends over time to select words with increasing search volume.
The Benefits of Google Keyword Planner for Marketers
For beginners who want to shoot ads on Google but have never tried it, try using Google Keyword Planner to try setting keywords for shooting ads to check and improve marketing strategy planning and increase website visibility effectively as follows:
Helps to find popular keywords.
This tool will help you discover new keywords related to your business, product or service, allowing you to reach new markets and expand your target audience. It will also give you new insights into writing interesting content on your website description.
Analyze search volume
You can know the average monthly search volume for each keyword that is displayed, allowing you to select the most searched and popular words to set up your Google ads and also use them to improve your SEO content to have more keywords effectively.
Related Articles How Does a Search Engine Work?
Estimate ad shooting costs
In firing Google Ads, each keyword that we want to reach the search page will have a different cost per click (CPC) for different keywords, allowing marketers to estimate the budget required for advertising through Google Ads and determine the appropriate advertising strategy. It allows you to select keywords with low costs but give good advertising results, allowing you to adjust the budget allocation to be most worthwhile.
Helps improve SEO by targeting popular search terms.
Using Google Keyword Planner is not only to help in experimenting with setting up Google Ads, but can also be used to find appropriate keywords to use in creating content and to make websites rank higher in searches. Data from Keyword Planner can be used to display various interesting search terms to be used to improve the content on the website to best meet the needs of the target group and the keywords searched for.
Recommended articles , including tools to help find keywords, easy to use, even beginners can use SEO.