In this article, we will tell you in detail what a Digital Project Manager does, with their specific tasks and responsibilities, their salary and the requirements to become one. Among the latter, we can highlight specialized training, such as the Master in Project Management . With it, you will get an overview of the different phases of the project management process.
What does a Digital Project Manager do?
A Digital Project Manager is a person who is responsible bc data mexicofor the online marketing strategies of a company . Depending on the company's role and the activities they carry out, the tasks to be carried out may vary to a greater or lesser extent, but broadly speaking, they are as follows:
- Develop digital marketing campaigns and web applications within previously established budgets.
- Identify current and potential risks and draft supporting documents, as well as detailed plans and reports.
- Cooperate with other teams to deliver quality products on time.
The Digital Project Manager does not work on his/her own, but is in constant communication with internal and external clients . Therefore, he/she must be able to work collaboratively with teams, so that the objectives that have been set are achieved, and towards which all members must work. However, it is not the highest position in the hierarchy of a company, so he/she also has the obligation to inform his/her superiors in a timely manner.
It could be said that the Digital Project Manager is like a puzzle in which the human, technical and timeline pieces must fit together perfectly. Without the leadership of this professional role, marketing strategies would become superfluous expenses and would lack meaning.
Specific tasks of a Digital Project Manager
If we look more closely at the specific tasks of this profile, we could say that their responsibilities also include the design and administration of online campaigns. But also the improvement of the user experience, the development of new concepts and the monitoring of the results of all the actions carried out, using tools such as Google Analytics.
On the other hand, the Digital Project Manager must comply with specifications and estimates of time and cost. That is, with the budgets for each campaign or project. All these tasks make the Digital Project Manager profile a person with the ability to multitask . That is, to be able to take charge of different tasks simultaneously, but also to maintain constant communication with clients and other interested parties in the projects. It is important not to confuse this profile with another one that we have already talked about previously, which is the Digital Product Manager .
Generally speaking, companies that want to hire a Digital Project Manager need:
- A person capable of managing digital projects from an innovative perspective.
- Great attention to detail.
- Ability to work in a team and cover different disciplines.
- Solid knowledge of content management platforms and systems.
- Deep knowledge of SEO with excellent theoretical and practical training.