What is a content strategy, really?
Posted: Thu Dec 05, 2024 9:52 am
Now that we have broken down some beliefs, it is time to answer the question you are asking yourself. Concretely, what is a content strategy and what is its purpose?
1 – Have a plan to communicate better
When an architect builds a house, where does he start? Will he first install windows or draw up a plan of the house?
We agree, it starts with the plan.
It's the same with your content.
Your posts are the windows.
Your strategy is your plan.
No more, no less.
A content strategy gives you the direction to follow greece whatsapp to communicate . It helps you know who you are talking to. What you are going to tell them. On which communication channels you are going to do it. How you are going to share your message. And when so that your ideal client receives it correctly.
A content strategy keeps you from talking into the void .
You know where you're going. And you see the results.
2 – Know how to prioritize your actions
For me, your communication is intrinsically linked to your activity .
You cannot communicate properly about your business if you are not clear about it.
Your business cannot grow if you do not communicate about it (and here, I am not just talking about creating content on the Internet) .
When you think about your marketing strategy, you think about your business. You have a bigger picture , what's going to happen in the coming weeks. It helps you prioritize the actions that are important to you .
For example, to launch a new product, you need to organize your communication (if you want to sell it) . This requires thinking about the actions to take, planning your content. In short, it will give you a vision. You will know what to do and when to maximize your results .
The steps of a relevant strategy
Now that you have a better understanding of this concept, let’s see what you need to build a relevant and effective content strategy.
1 – Solid business foundations
I told you: your communication and your business are linked.
To make sure you get the right message to the right people, you need:
From a clear vision
From a unique and differentiating positioning
Offers that make sense to you and your ideal client
From a well-identified ideal client
I won't go into details right away.
I'll do another dedicated article for you in a few weeks.
2 – The right communication channels
The ones that make sense to you and your ideal client.
To choose them, ask yourself these questions:
When I need to convey information, how do I communicate naturally? By writing, speaking, on video, by drawing?
What platforms does my ideal customer consume content on?
By seeing the common points between how you like to communicate and what your ideal customer consumes , you will be able to define the channels to invest in to create content. There is no point in forcing yourself to be on a social network if you don't like it. Or if your ideal customer is not there.
3 – Precise and coherent content themes
Making choices means giving up.
The same goes for your content.
You can't talk about everything .
To make it easier for you and to know what to talk about, you will rely on 3 to 5 major content themes.
I have a rather particular vision of this subject. For me, a theme is more than just a catch-all word like "Graphics - Well-being - Entrepreneurship".
In my way of building a content strategy, a theme is an angle from which you will treat an idea. It allows you to really know in detail what to say in your content.
1 – Have a plan to communicate better
When an architect builds a house, where does he start? Will he first install windows or draw up a plan of the house?
We agree, it starts with the plan.
It's the same with your content.
Your posts are the windows.
Your strategy is your plan.
No more, no less.
A content strategy gives you the direction to follow greece whatsapp to communicate . It helps you know who you are talking to. What you are going to tell them. On which communication channels you are going to do it. How you are going to share your message. And when so that your ideal client receives it correctly.
A content strategy keeps you from talking into the void .
You know where you're going. And you see the results.
2 – Know how to prioritize your actions
For me, your communication is intrinsically linked to your activity .
You cannot communicate properly about your business if you are not clear about it.
Your business cannot grow if you do not communicate about it (and here, I am not just talking about creating content on the Internet) .
When you think about your marketing strategy, you think about your business. You have a bigger picture , what's going to happen in the coming weeks. It helps you prioritize the actions that are important to you .
For example, to launch a new product, you need to organize your communication (if you want to sell it) . This requires thinking about the actions to take, planning your content. In short, it will give you a vision. You will know what to do and when to maximize your results .
The steps of a relevant strategy
Now that you have a better understanding of this concept, let’s see what you need to build a relevant and effective content strategy.
1 – Solid business foundations
I told you: your communication and your business are linked.
To make sure you get the right message to the right people, you need:
From a clear vision
From a unique and differentiating positioning
Offers that make sense to you and your ideal client
From a well-identified ideal client
I won't go into details right away.
I'll do another dedicated article for you in a few weeks.
2 – The right communication channels
The ones that make sense to you and your ideal client.
To choose them, ask yourself these questions:
When I need to convey information, how do I communicate naturally? By writing, speaking, on video, by drawing?
What platforms does my ideal customer consume content on?
By seeing the common points between how you like to communicate and what your ideal customer consumes , you will be able to define the channels to invest in to create content. There is no point in forcing yourself to be on a social network if you don't like it. Or if your ideal customer is not there.
3 – Precise and coherent content themes
Making choices means giving up.
The same goes for your content.
You can't talk about everything .
To make it easier for you and to know what to talk about, you will rely on 3 to 5 major content themes.
I have a rather particular vision of this subject. For me, a theme is more than just a catch-all word like "Graphics - Well-being - Entrepreneurship".
In my way of building a content strategy, a theme is an angle from which you will treat an idea. It allows you to really know in detail what to say in your content.