Setting up Meta Conversion Ads Tracking (Facebook)
Posted: Thu Dec 05, 2024 5:15 am
If you're running ads on Meta (formerly known as Facebook), you can effortlessly track your conversions using MonsterInsights. This WordPress plugin can track both page views and purchase events associated with your Meta ads.
Step 1: Get the Meta Pixel Code
To get started, first visit Facebook Ads Manager . Then you will go to Campaigns » Events Manager in the navigation menu.
Events manager
Here, select Connect Data Sources from the menu options on the left.
Facebook Event Manager
A pop-up window will then appear with options to connect Web, App, Offline, CRM, or Messaging using Facebook Pixel.
For this tutorial, we will connect using “Web”.
facebook select new data source
Next, give your dataset a name before continuing. On the next page, enter your site URL and hit “Check” to have Facebook tell you if you can connect Pixel to one of its partners.
add site url facebook
Facebook will then ask you to find a setup method.
You can select Get guidance , where Facebook will ask you questions to recommend a setup method, or choose Do it yourself .
Since we already know how we want to add the Pixel code, we will select “Do it yourself”.
find setup method facebook
Next, you'll need to choose how to track your Facebook ads.
You can add both the Meta Pixel and the Conversion API together, belgium number data so you can track customer actions and web activities. Or you can add just the Meta Pixel, which will only track web activity.
But in this article we will focus on conversions, so we will select Meta Pixel and Conversions API .
choose facebook connection
In the next pop-up, Facebook will give you several options to set up the API. You can “Set up with partner integration,” “Set up with Conversions API Gateway,” or “Set up manually.”
Again, we will select “Configure manually”.
set up conversions facebook api
Now, even if we want to add the code manually, Facebook wants to make sure the process is as smooth as possible. To help with this process, it provides a connection summary page.
To complete the process, all you have to do is follow the steps. First, select the events you want to track, then select the event details. Finally, Facebook will provide you with instructions to complete the setup.
api connection overview facebook
Now, once you've completed the steps above, you should know that the next step requires coding experience. So Facebook allows you to send the instructions to your developer or do it yourself.
But, since we have a quick way to add the code without coding (check step 2 below) we will select “Open Implementation Guide”.
Step 1: Get the Meta Pixel Code
To get started, first visit Facebook Ads Manager . Then you will go to Campaigns » Events Manager in the navigation menu.
Events manager
Here, select Connect Data Sources from the menu options on the left.
Facebook Event Manager
A pop-up window will then appear with options to connect Web, App, Offline, CRM, or Messaging using Facebook Pixel.
For this tutorial, we will connect using “Web”.
facebook select new data source
Next, give your dataset a name before continuing. On the next page, enter your site URL and hit “Check” to have Facebook tell you if you can connect Pixel to one of its partners.
add site url facebook
Facebook will then ask you to find a setup method.
You can select Get guidance , where Facebook will ask you questions to recommend a setup method, or choose Do it yourself .
Since we already know how we want to add the Pixel code, we will select “Do it yourself”.
find setup method facebook
Next, you'll need to choose how to track your Facebook ads.
You can add both the Meta Pixel and the Conversion API together, belgium number data so you can track customer actions and web activities. Or you can add just the Meta Pixel, which will only track web activity.
But in this article we will focus on conversions, so we will select Meta Pixel and Conversions API .
choose facebook connection
In the next pop-up, Facebook will give you several options to set up the API. You can “Set up with partner integration,” “Set up with Conversions API Gateway,” or “Set up manually.”
Again, we will select “Configure manually”.
set up conversions facebook api
Now, even if we want to add the code manually, Facebook wants to make sure the process is as smooth as possible. To help with this process, it provides a connection summary page.
To complete the process, all you have to do is follow the steps. First, select the events you want to track, then select the event details. Finally, Facebook will provide you with instructions to complete the setup.
api connection overview facebook
Now, once you've completed the steps above, you should know that the next step requires coding experience. So Facebook allows you to send the instructions to your developer or do it yourself.
But, since we have a quick way to add the code without coding (check step 2 below) we will select “Open Implementation Guide”.