That means that for every $1 you spend on your campaign, you get an impressive $36 ROI nigeria telemarketing If you’re not using email marketing to reach your target audience, you’re missing out.
This digital marketing strategy not only provides robust results for companies looking to communicate with prospects, but it’s also cost-effective and relatively easy to execute.
One way to boost your email marketing is to start using email tracking. Why? Once an email has been opened, the data you receive can be used to supercharge and refine your strategy.
The great news is that you can track the emails you send by simply using your Gmail account and a tracking tool.
If you’re sending messages from your Gmail inbox, you can set up tracking to find out more about your prospects and measure the success of your campaign.
Better yet, email tracking doesn’t only track messages sent to Gmail users, it can track any email you send.
If you’re wondering how to track emails in Gmail, this guide will take you through the process step by step so you can start collecting the data you need for an excellent email marketing campaign.
What Is Email Tracking?
Email tracking is the process of collecting data from the emails you send. You’d use this information to inform your future marketing activities.
For example, if you find that your recipients are opening your welcome email but not subsequent emails, you know you need to adjust your follow-up emails so they get opened.
Once you’ve set up email tracking, you’ll be notified every time a reader takes action on a message you sent them.