Shopify re-engages fading customers by sending out a survey. This survey allows Shopify to get valuable information to improve its product. It also offers a cash prize incentive to get subscribers to engage with the email.
4. Transactional emails
The fourth category important to email marketing is transactional. These emails are automated messages triggered as a response to your customers' actions, such as when a customer buys an item from your shop.
Examples of transactional emails include:
Order confirmations
Thank you emails
Password resets
Abandoned cart emails
Product review requests
While these don’t explicitly say “marketing,” they are essential for customer satisfaction. These immediate messages serve as confirmations that customers are getting what they asked for. Check out this transactional email guide to learn about best practices when making and sending transactional emails.
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Email isn’t a new technology. It was one of the very first means of digital communication to arrive back in 1971. At 50+ years old, email marketing is used today more than ever before with 4.7 billion estimated users by 2026.
You may be thinking, “Isn’t social media where it’s at for marketing today? What is email marketing going to add to my strategy?” While it’s true that social media is an important channel for any digital marketing strategy, email has several advantages:
Brands can personalize email marketing campaigns to a greater extent than those on social media.
email marketing is more cost-effective than other channels.
Email marketing is the channel with the highest conversion rate. This is part of what makes email marketing so ideal for small businesses.
Unlike social media, your emails aren’t public discussion boards. Emails give you direct, individual access to your audience’s inboxes and are not affected by constant algorithm updates. Your mail will make it to the inbox as long (as you follow security protocols and build email service provider-friendly campaigns — more on that later).
Email marketing performance is easy to track and analyze. With the help of a CRM suite like Brevo, you can see how many people open, click on, and engage with each email campaign you send.
Email marketing can improve conversions of social media content. When used with the same audience, one study found that email improved conversions from social media posts by 70%. Use email marketing to enhance all of your channels.