Eloqua – what is it and why is it the best Marketing Automation solution on the market? Eloqua is nothing more than the most advanced marketing automation system on the market. We can see this by analyzing independent and reliable sources such as Gartner or Forrester indicating Oracle's marketing automation solution as no. 1 in the world.
In this guide you will learn:
What are the key features of Eloqua?
What can Eloqua Marketing Cloud be used for?
What are the capabilities of this system in combination with other business tools?
What is worth considering before implementing a Marketing Automation system?
Is Eloqua for me?
If we want to make sure that the rankings are reliable, it is best to check to what extent the Eloqua marketing automation system is able to meet our various needs. To do this, we should prepare the most comprehensive list of our business requirements in the area of marketing automation , containing not only current needs, but also what we would like dominica business email list to implement in the future. If it is difficult for us to generate such a list, we can always use the help of an experienced Oracle Partner specializing in Oracle Eloqua Marketing Cloud implementations, and especially the Eloqua system, who will be able to indicate specific possibilities of using marketing automation in our company.
With such a list, we should check to what extent our requirements can be met by the Eloqua system, and to what extent by competitive systems. Business practice indicates that for most or all cases of complex needs, the capabilities of the Eloqua system clearly exceed those of competitors. In the case of simple applications or undemanding expectations, the systems may be comparable, and in relation to the actual needs of the business, more adequate.
Eloqua – licensing
The Oracle Eloqua licensing model is based on the number of contacts in the database, understood as the number of email addresses, and the range of available functionalities - which means that there is no additional fee charged depending on the amount of correspondence sent.
Eloqua is available in 3 basic versions: basic, standard and enterprise. It is also possible to choose one of the versions of the Eloqua marketing automation system dedicated to a specific industry, the so-called verticals, and if necessary, to expand the functionality of the 3 basic versions, adding additional functions, the so-called ad-on.
If you need to decide which Eloqua version is right for your company, it is best to use the help of an experienced Oracle Partner specializing in Oracle Eloqua Marketing Cloud implementations. Based on the initial needs analysis, they will be able to determine which variant will be right for your company.
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Eloqua – basic functionalities
Like most marketing automation systems, Oracle Eloqua Marketing Cloud has a number of features that are essential for implementing marketing automation. These include:
Digital Body Language , i.e. the ability to record on a client's profile all of their activities that are important from the perspective of our company and to which we as a company have access;
advanced Lead Scoring , i.e. the ability to set multiple scoring models for different products, services or groups according to different criteria;
the ability to build advanced and dynamic marketing campaigns based on a variety of data and customer behavior;
email marketing;
the ability to create and use emails with dynamic content;
the ability to create and use landing pages with dynamic content;
dynamic forms;
the ability to combine campaigns with social media;
the ability to separate processes into functional areas of the company, divisions or independent business units in individual countries;
Tools and possibilities for development, modification using general programming tools
and many, many more…
The list of functionalities and possibilities in the case of Eloqua is very long, but after analyzing various marketing automation systems, we will find that at such a general level of description, most systems have very similar functions, so the basic question arises: how do they really differ if they can do more or less the same thing?
The answer lies in the details, i.e. in how the given functionalities are implemented, to what extent we can adapt them to our needs and to what extent we have to adapt to the solution, and how we can manage the acquired data.