COVID-19 and sales: Three-quarters of sales professionals have had to make adjustments
Posted: Wed Dec 04, 2024 10:38 am
1 in 5 sales professionals have taken advantage of the crisis by increasing demand and the number of potential clients.
In order to maintain their sales, 74.6% of managers, executives and sales assistants have had to make adjustments to their business's value proposition.
Nearly 9 out of 10 salespeople believe it is more difficult to sell these days, making it difficult to meet sales quotas.
4 out of 10 believe that the impact of this crisis will last at least the rest of 2020.
The coronavirus pandemic has brought about some changes in consumer behaviour patterns and sales strategies. The lockdown measures adopted, such as confinement and personal distancing, have impacted the global economy.
This is demonstrated by the financial results for overseas chinese in worldwide data the first quarter of the year for almost all industrial and commercial sectors in the world. And everything indicates that these figures will be worse during the second half of the year, according to forecasts by the IMF , the World Bank and ECLAC .
Our Pipedrive research team wanted to find out about the impact of COVID-19 on sales in Latin America and Spain.
The results were surprising. The study showed that, although a large part of Latin American sellers have been affected by the COVID-19 crisis, some have benefited from it.
Results of the study
The study collected the opinions of 747 people. Among them were sales managers (40.3%), sales executives/salespeople (54%) and sales assistants/support (5.2%). Belonging to different sectors and work areas.
Among them, Technology, IT and Software (17.6%), Construction (11.6%), Real Estate (8.2%), Consulting (8.4%), Advertising and Marketing (7.9%), Manufacturing (6.9%), Retail/Wholesale Stores (6.4%), Financial Services (4.3%), Education/Training (4.6%) and Health (3.2%) and others
The sample was captured geographically and according to the relative size of each economy, except for Brazil, Mexico (40.3%), Spain (14.0%), Chile (10.9%), Colombia (9.0%) and Argentina (5.3%). In addition to Guatemala (6.4%), Peru (4.5%) and the rest of the countries (9.7%).
The majority of professionals surveyed (687) completed the study and answered questions about the impact of the coronavirus on their businesses.
61.5% of respondents said they had had trouble giving explanations to their clients or prospects due to the current crisis. While 38.5% of them said they had not. Knowing how to reassure customers during the pandemic is key to navigating the crisis.
In order to maintain their sales, 74.6% of managers, executives and sales assistants have had to make adjustments to their business's value proposition.
Nearly 9 out of 10 salespeople believe it is more difficult to sell these days, making it difficult to meet sales quotas.
4 out of 10 believe that the impact of this crisis will last at least the rest of 2020.
The coronavirus pandemic has brought about some changes in consumer behaviour patterns and sales strategies. The lockdown measures adopted, such as confinement and personal distancing, have impacted the global economy.
This is demonstrated by the financial results for overseas chinese in worldwide data the first quarter of the year for almost all industrial and commercial sectors in the world. And everything indicates that these figures will be worse during the second half of the year, according to forecasts by the IMF , the World Bank and ECLAC .
Our Pipedrive research team wanted to find out about the impact of COVID-19 on sales in Latin America and Spain.
The results were surprising. The study showed that, although a large part of Latin American sellers have been affected by the COVID-19 crisis, some have benefited from it.
Results of the study
The study collected the opinions of 747 people. Among them were sales managers (40.3%), sales executives/salespeople (54%) and sales assistants/support (5.2%). Belonging to different sectors and work areas.
Among them, Technology, IT and Software (17.6%), Construction (11.6%), Real Estate (8.2%), Consulting (8.4%), Advertising and Marketing (7.9%), Manufacturing (6.9%), Retail/Wholesale Stores (6.4%), Financial Services (4.3%), Education/Training (4.6%) and Health (3.2%) and others
The sample was captured geographically and according to the relative size of each economy, except for Brazil, Mexico (40.3%), Spain (14.0%), Chile (10.9%), Colombia (9.0%) and Argentina (5.3%). In addition to Guatemala (6.4%), Peru (4.5%) and the rest of the countries (9.7%).
The majority of professionals surveyed (687) completed the study and answered questions about the impact of the coronavirus on their businesses.
61.5% of respondents said they had had trouble giving explanations to their clients or prospects due to the current crisis. While 38.5% of them said they had not. Knowing how to reassure customers during the pandemic is key to navigating the crisis.