A Transacción para siempre se compone de dos ingredientes clave: un Desafío para siempre y un Promesa para siempre .
If you can identify the Desafío para siempre y crear un Promesa para siempre to solve it, you will have the building blocks you need to create lifelong members.
We recently invited Robbie onto our list of bahrain consumer email podcast and had an insightful conversation about this topic. In this article, we’ve distilled some key insights from that episode to help illustrate these concepts for you.
We'll let Robbie handle it.
Partner retention expert
Robbie Kellman Baxter
Affiliate expert and best-selling author
A real example of a perpetual transaction
A forever transaction is that relationship you have with certain customers where they really take off their consumer hat and put on their member hat. It's when they stop looking for alternative products or solutions. It's when they say to themselves, "I'm going to rely on this company to solve my problem or help me achieve my goal on an ongoing basis."