The Benefits of Email Marketing vs. Social Media
Posted: Wed Dec 04, 2024 10:31 am
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SMM is striding confidently around the world - you can't argue with that, but if you operate with figures and facts, then an interesting story emerges. Today we will tell you whyemail newsletterremains the leader in e-commerce and we will give 6 reasons for its effectiveness. So,
6 advantages of email newsletters compared to social networks:
1 Simple arithmetic
It turns out that email has almost 3 times more accounts dentist phone number list than Facebook and Twitter combined. Just imagine this figure - 2.9 billion email addresses. Agree, a serious bid for victory
Advantages of Email Marketing vs. Social Media - image
2 Email is a convenient communication channel
How often do you hear or say yourself - write me an email? Users find it more convenient to read business correspondence, learn about company events through emails. People go to social networks to relax and deal with business issues there, they do not always want to view advertising campaigns.
3 Reliability
If you compare contacts in social networks and email contacts, they are, of course, different. As a rule, a person creates an email for a long time - this is not a communication channel that changes with your mood. The email communication format is aimed more at the business context of the conversation. Having one or more addresses, it is not beneficial for the user to change them often - this way, contact with many who previously contacted him is lost. The social network format is entertaining. Often, accounts are deleted, deactivated and contact with a person is lost. Therefore, the method of conveying useful information to clients about your company's promotions using emails is one of the best.
4 Relevance
At the moment, email is not only a key tool of Internet marketing, but also one of the mechanisms of the World Wide Web. Not a single purchase, registration on a website or in the same social networks takes place without specifying an email address. Therefore, trigger letters, email messages will not lose their relevance for a long time.
Advantages of Email Marketing vs. Social Media - 2 - image
5 Versatility
In some cases, email marketing is more effective thanSMM. As practice shows, serious companies providing commercial services or promoting industrial products find it very difficultpromote on social networks. After all, one of the criteria for the success of SMM is frequently updated content, and writing engaging content for such services is not an easy task. In this sense, email newsletters are a more reliable option - by setting up segmentation, you get a target audience that is really interested in your information.
6 Email Tricks
One of the features of mailings is the ability to track users' reactions to your letter - the percentage of letters opened, the relevance of the topic, the demand for offers and the usefulness of the links offered. An example of a click map in the system Esputnik:
Advantages of Email Marketing vs. Social Media - 3 - image
If you have decided to use emails to promote your business, but do not know where to start, use email newsletter services. In addition to developing a strategy and supporting an email campaign, you get such interesting features as creating customized subscription forms in the style of your website absolutely free of charge. One of the leading companies providing services in the field of email marketing is Esputnik.
Resume
Email Marketing— one of the most effective tools in the field of commerce and the best social media channel today. If you are thinking about which method to use — email or SMM promotion, I will tell you — take both! Compare email newsletters andSMM promotioncan be long, but you will not find a clear answer as to which method will be effective for your company. They have the same goal, but different mechanics. Test, improve the quality of communication with clients, be successful!
SMM is striding confidently around the world - you can't argue with that, but if you operate with figures and facts, then an interesting story emerges. Today we will tell you whyemail newsletterremains the leader in e-commerce and we will give 6 reasons for its effectiveness. So,
6 advantages of email newsletters compared to social networks:
1 Simple arithmetic
It turns out that email has almost 3 times more accounts dentist phone number list than Facebook and Twitter combined. Just imagine this figure - 2.9 billion email addresses. Agree, a serious bid for victory
Advantages of Email Marketing vs. Social Media - image
2 Email is a convenient communication channel
How often do you hear or say yourself - write me an email? Users find it more convenient to read business correspondence, learn about company events through emails. People go to social networks to relax and deal with business issues there, they do not always want to view advertising campaigns.
3 Reliability
If you compare contacts in social networks and email contacts, they are, of course, different. As a rule, a person creates an email for a long time - this is not a communication channel that changes with your mood. The email communication format is aimed more at the business context of the conversation. Having one or more addresses, it is not beneficial for the user to change them often - this way, contact with many who previously contacted him is lost. The social network format is entertaining. Often, accounts are deleted, deactivated and contact with a person is lost. Therefore, the method of conveying useful information to clients about your company's promotions using emails is one of the best.
4 Relevance
At the moment, email is not only a key tool of Internet marketing, but also one of the mechanisms of the World Wide Web. Not a single purchase, registration on a website or in the same social networks takes place without specifying an email address. Therefore, trigger letters, email messages will not lose their relevance for a long time.
Advantages of Email Marketing vs. Social Media - 2 - image
5 Versatility
In some cases, email marketing is more effective thanSMM. As practice shows, serious companies providing commercial services or promoting industrial products find it very difficultpromote on social networks. After all, one of the criteria for the success of SMM is frequently updated content, and writing engaging content for such services is not an easy task. In this sense, email newsletters are a more reliable option - by setting up segmentation, you get a target audience that is really interested in your information.
6 Email Tricks
One of the features of mailings is the ability to track users' reactions to your letter - the percentage of letters opened, the relevance of the topic, the demand for offers and the usefulness of the links offered. An example of a click map in the system Esputnik:
Advantages of Email Marketing vs. Social Media - 3 - image
If you have decided to use emails to promote your business, but do not know where to start, use email newsletter services. In addition to developing a strategy and supporting an email campaign, you get such interesting features as creating customized subscription forms in the style of your website absolutely free of charge. One of the leading companies providing services in the field of email marketing is Esputnik.
Resume
Email Marketing— one of the most effective tools in the field of commerce and the best social media channel today. If you are thinking about which method to use — email or SMM promotion, I will tell you — take both! Compare email newsletters andSMM promotioncan be long, but you will not find a clear answer as to which method will be effective for your company. They have the same goal, but different mechanics. Test, improve the quality of communication with clients, be successful!