Nowadays, keeping your business relevant in the face of competition is increasingly difficult, and while it is true that one of the main skills for companies to list of bhutan consumer email survive in the face of challenges is their ability to adapt, it is not always easy to achieve, either due to the available resources, knowledge and understanding of current technologies.
That's why many companies turn to digital marketing agencies to help them carry out their efforts, whether for Inbound marketing, digital advertising, SEO strategy, mailings, website creation, etc.
Sometimes, the decision is made to separate the services they receive, that is, one handles digital advertising, another handles Inbound marketing, seeking to give each one the activity they do best. However, have you ever wondered what the advantages would be if a single agency, with experience in Inbound, helped you with advertising? Let me tell you about some of those advantages, compared to a conventional agency.
Strategic partner
An advertising agency with experience in Inbound will not only limit itself to delivering lead results, but will look beyond that , analyzing the quality of your prospects , the source where the best ones came from to optimize the investment mix, will review the performance of the areas involved with the aim of finding causes and ways to improve, whether your sales team presents a drop in closing rate, the industry is hit hard by pandemic situations, or if the platforms are undergoing modifications due to privacy policies, as is now happening with iOS 14 .
All of this with the aim of finding the best solution so that your business can adapt with your available resources , and not just stick with the main deliverable, always looking for ways to improve.
Experience in automation
The experience gained in automation will allow us to propose alternative solutions to improve conversion rates , whether you have a lead quality problem, or problems with a large database that is not being contacted; the team has the tools to attack these problems, through mailing strategies, so that they are automatically contacted to corroborate data, or schedule appointments, as well as adjustments to landing pages that are more adapted to the information that the user is looking for, increasing the quality of the leads by profiling them better.
Automation allows this and much more, giving flexibility to certain actions that are done on a recurring basis, analyzing their performance and proposing new ones based on the results obtained.
Focus on helping
Unlike conventional agencies, which focus on delivering sales messages, an advertising team with experience in Inbound will test different messages that seek to help the user in their search and go beyond simple copy with product features.
This helps you position your company as someone who is looking to meet their needs by firmly understanding the problem they are going through. For example, if your business sells accounting software, a simple message would be something like “Software for your accounting,” but someone with experience in Inbound could propose something that helps the user like “Software to make your accounting easier and save time,” understanding that the target audience has those main problems, and if the ad mentions that it will help them precisely with that, it is more likely to catch their attention.
I hope that these major differences compared to a conventional advertising agency can be useful to you. The greater the variety of knowledge that the team that supports your company has, the greater the chances you have of standing out from the competition.