5 Marketing Tricks in Selling Price Lists
Posted: Wed Jan 22, 2025 6:19 am
Above, we described the main general points that are important when compiling a selling price list. Now, about specific marketing measures that have already been tested by hundreds of companies.
Special offers, promotions
The presence of special offers and promotions in B2B sales (interaction between legal entities) is also important. Of course, types of business can be very different, each case has its own nuances, scope bolivia mobile phone numbers database of activity, clients, etc. And yet, even in wholesale trade, the formation of special offers and holding promotions can be very useful.
5 Marketing Tricks in Selling Price Lists
An important point here is to make the opportunity to use the bonus limited. For example, set a time frame or limit the quantity of promotional goods, etc. (within reason, of course). It is meant that a sale at a reduced price for only one week will have a greater effect than over a longer period (3-4 weeks or more). However, if you set a discount for literally two or three days, many companies may not have time to take advantage of the advantageous offer even if they wanted to.
Important: if you have special offers and promotions, information about them should be at the very beginning of the selling price list, before all the tables and lists of items. Otherwise, they will not be seen by those who have not read the document to the end (especially if it consists of several Excel pages).
New items
If you add new items to the price list, pay special attention to them. Let them be included not only in the general list of goods (marked as "new", highlighted in color or other way), but also put in a separate table, which can be placed at the very beginning of the document or after special and promotional offers. Check which placement method works better.
It would be useful to emphasize what is so great about these new products, what unique characteristics they have, and what indicators they surpass existing offers.
Special offers, promotions
The presence of special offers and promotions in B2B sales (interaction between legal entities) is also important. Of course, types of business can be very different, each case has its own nuances, scope bolivia mobile phone numbers database of activity, clients, etc. And yet, even in wholesale trade, the formation of special offers and holding promotions can be very useful.
5 Marketing Tricks in Selling Price Lists
An important point here is to make the opportunity to use the bonus limited. For example, set a time frame or limit the quantity of promotional goods, etc. (within reason, of course). It is meant that a sale at a reduced price for only one week will have a greater effect than over a longer period (3-4 weeks or more). However, if you set a discount for literally two or three days, many companies may not have time to take advantage of the advantageous offer even if they wanted to.
Important: if you have special offers and promotions, information about them should be at the very beginning of the selling price list, before all the tables and lists of items. Otherwise, they will not be seen by those who have not read the document to the end (especially if it consists of several Excel pages).
New items
If you add new items to the price list, pay special attention to them. Let them be included not only in the general list of goods (marked as "new", highlighted in color or other way), but also put in a separate table, which can be placed at the very beginning of the document or after special and promotional offers. Check which placement method works better.
It would be useful to emphasize what is so great about these new products, what unique characteristics they have, and what indicators they surpass existing offers.