Now or it will be too late
Posted: Wed Jan 22, 2025 5:37 am
The trigger of scarcity and fear of losing out on benefits works great in sales. The risk of not having time to buy something valuable pushes people to press the corresponding button, because no one wants to miss their chance.
The essence of the trigger in sales
In practice, this is used in the form of israel mobile phone numbers database sales or promotions for selling a product (or a set of products) at a reduced price. In this case, the page must necessarily contain:
countdown timer;
reduced price (promotional);
a note indicating that the quantity of a product or service is limited.
Examples of the use of this group of triggers in marketing:
Hurry! Only 3 pieces of this luxury watch are left in stock!
You can't miss this! Registration for the acting master class closes in 24 hours.
Soon you won't be able to buy this dress with a 20% discount, the promotion ends in a week. Hurry to buy it to look stylish, fashionable and festive.
Only 3 days left until the premiere of the film. Hurry up to buy tickets at the box office of our cinema.
Making life easier for the consumer
Laziness not only slows us down in business, but is also the engine of sales. It's time to come to terms with the fact that it is inherent in us by nature and we can't get away from it. But you can profitably use it as a trigger for sales: relieve the buyer as much as possible of the hassle and the need to decide something, come up with something, or take any action. Do everything you can for him - he will not only be grateful to you, but will also buy the product.
Examples of this trigger in sales:
Products and services on an all-inclusive basis.
Comparison of products presented in the form of tables (helping to choose a product).
Calculators for calculating the cost of an order (freeing the client from the painful calculations of the full price of a double-glazed window, suspended ceiling, etc.).
Laconic forms with a minimum of fields - no unnecessary information, just the main thing.
The FAQ section, where all typical questions and difficulties are discussed in detail, and clients do not have to contact the company with the same questions every time (because writing and calling people is also too lazy).
And that's not all. Look at your web resource through the eyes of the user. Where can he stumble or get bogged down? What actions will he not take because of laziness and unwillingness to waste time? Eliminate these problems.
The simplicity trigger is based on the fact that a person hopes to solve their problem easily and as quickly as possible. There are no difficulties with conversion when using this trigger, but the main thing is not to disappoint the consumer and really help them with what they want to do.
Examples:
A simple diet that will help you lose 10 kg in just a month.
An easy way to learn to dance beautifully.
3 simple phrases to put someone in their place.
5 simple moves that will help you become the star of the party.
The essence of the trigger in sales
In practice, this is used in the form of israel mobile phone numbers database sales or promotions for selling a product (or a set of products) at a reduced price. In this case, the page must necessarily contain:
countdown timer;
reduced price (promotional);
a note indicating that the quantity of a product or service is limited.
Examples of the use of this group of triggers in marketing:
Hurry! Only 3 pieces of this luxury watch are left in stock!
You can't miss this! Registration for the acting master class closes in 24 hours.
Soon you won't be able to buy this dress with a 20% discount, the promotion ends in a week. Hurry to buy it to look stylish, fashionable and festive.
Only 3 days left until the premiere of the film. Hurry up to buy tickets at the box office of our cinema.
Making life easier for the consumer
Laziness not only slows us down in business, but is also the engine of sales. It's time to come to terms with the fact that it is inherent in us by nature and we can't get away from it. But you can profitably use it as a trigger for sales: relieve the buyer as much as possible of the hassle and the need to decide something, come up with something, or take any action. Do everything you can for him - he will not only be grateful to you, but will also buy the product.
Examples of this trigger in sales:
Products and services on an all-inclusive basis.
Comparison of products presented in the form of tables (helping to choose a product).
Calculators for calculating the cost of an order (freeing the client from the painful calculations of the full price of a double-glazed window, suspended ceiling, etc.).
Laconic forms with a minimum of fields - no unnecessary information, just the main thing.
The FAQ section, where all typical questions and difficulties are discussed in detail, and clients do not have to contact the company with the same questions every time (because writing and calling people is also too lazy).
And that's not all. Look at your web resource through the eyes of the user. Where can he stumble or get bogged down? What actions will he not take because of laziness and unwillingness to waste time? Eliminate these problems.
The simplicity trigger is based on the fact that a person hopes to solve their problem easily and as quickly as possible. There are no difficulties with conversion when using this trigger, but the main thing is not to disappoint the consumer and really help them with what they want to do.
Examples:
A simple diet that will help you lose 10 kg in just a month.
An easy way to learn to dance beautifully.
3 simple phrases to put someone in their place.
5 simple moves that will help you become the star of the party.