How to complement Inbound Marketing with Digital Advertising?
Posted: Wed Dec 04, 2024 10:05 am
Implementing Inbound Marketing campaigns with HubSpot is not at odds with digital advertising. Although it is true that they interact in different ways in the user's journey, both lead attraction strategies can complement each other to achieve your company's objectives. Let me explain some ways.
Data collection
Today, Google Ads, Facebook Ads, and LinkedIn Ads platforms already have campaigns that include forms that can be easily filled out in their interface , which list of bermuda consumer email through a simple integration can be sent to HubSpot , where they can be stored with the information they shared, so that they can reach the sales team quickly and they can follow up , as well as know their navigation within the website in case the user continues investigating.
This is a great advance for those who already use HubSpot, since the review of leads generated on advertising platforms is not the best among them as they are not designed for it, so being able to access the date they were created, the status they have had, the emails that have been sent to them , all in one place is a help in contact analysis processes .
Quality feedback
Now, beyond the storage of leads generated by advertising campaigns , it is the feedback that Hubspot allows to provide to the platforms, that is, it is possible to tell Google, Facebook and LinkedIn when a prospect became a client , so that the algorithms can better learn about which were the ads, location, time of day, keyword , as well as similar people who could have that behavior and optimize based on that.
In this way, you will gradually improve your conversion rates , looking for prospects that have a higher probability of closing . However, advertising platforms also need information and time to learn about it , so it is important to be patient.
Promotion of valuable content
Not all advertising has to be for selling, it is possible to promote valuable content such as blogs, ebooks, infographics, videos, podcasts, etc., whether you want to send them to a landing page and leave some data in exchange , or you can promote them to give greater visibility.
Specifically, promoting ebooks with a landing page in exchange for their data is usually a very good source of lead volume, however it is important to consider that it is highly likely that these prospects are not ready to be approached by the sales team, so it is recommended that the contact form includes a question to verify if they would be interested in learning more about your company's solutions.
This type of valuable content promotion campaign will not only help you generate leads, but also position your company , that is, demonstrate that you truly know their needs, day-to-day problems and why your company can be their best option.
Lead Nurturing
A very useful Hubspot feature is the use of workflows , where you can schedule a series of automated emails , either based on their interests mentioned in forms, so that you can stay in touch with them by sending blogs related to their interests, ebooks, success stories, as well as promotions interspersed with valuable content, so that we remain in the user's mind as a company that truly understands their needs and as experts we can support them.
As you can see, there are many ways in which inbound marketing strategies complement digital advertising . While it is important that a company does not rely entirely on its paid efforts, it is also true that it must have its communication efforts very well integrated with each other, so that all channels are aligned to achieve an increase in prospects and an improvement in conversion rates .
At Interius we have the experience of unifying efforts and ensuring that advertising efforts are correctly aligned with a good inbound marketing strategy. We would love to support your company in improving its digital results with a comprehensive digital marketing strategy.
Data collection
Today, Google Ads, Facebook Ads, and LinkedIn Ads platforms already have campaigns that include forms that can be easily filled out in their interface , which list of bermuda consumer email through a simple integration can be sent to HubSpot , where they can be stored with the information they shared, so that they can reach the sales team quickly and they can follow up , as well as know their navigation within the website in case the user continues investigating.
This is a great advance for those who already use HubSpot, since the review of leads generated on advertising platforms is not the best among them as they are not designed for it, so being able to access the date they were created, the status they have had, the emails that have been sent to them , all in one place is a help in contact analysis processes .
Quality feedback
Now, beyond the storage of leads generated by advertising campaigns , it is the feedback that Hubspot allows to provide to the platforms, that is, it is possible to tell Google, Facebook and LinkedIn when a prospect became a client , so that the algorithms can better learn about which were the ads, location, time of day, keyword , as well as similar people who could have that behavior and optimize based on that.
In this way, you will gradually improve your conversion rates , looking for prospects that have a higher probability of closing . However, advertising platforms also need information and time to learn about it , so it is important to be patient.
Promotion of valuable content
Not all advertising has to be for selling, it is possible to promote valuable content such as blogs, ebooks, infographics, videos, podcasts, etc., whether you want to send them to a landing page and leave some data in exchange , or you can promote them to give greater visibility.
Specifically, promoting ebooks with a landing page in exchange for their data is usually a very good source of lead volume, however it is important to consider that it is highly likely that these prospects are not ready to be approached by the sales team, so it is recommended that the contact form includes a question to verify if they would be interested in learning more about your company's solutions.
This type of valuable content promotion campaign will not only help you generate leads, but also position your company , that is, demonstrate that you truly know their needs, day-to-day problems and why your company can be their best option.
Lead Nurturing
A very useful Hubspot feature is the use of workflows , where you can schedule a series of automated emails , either based on their interests mentioned in forms, so that you can stay in touch with them by sending blogs related to their interests, ebooks, success stories, as well as promotions interspersed with valuable content, so that we remain in the user's mind as a company that truly understands their needs and as experts we can support them.
As you can see, there are many ways in which inbound marketing strategies complement digital advertising . While it is important that a company does not rely entirely on its paid efforts, it is also true that it must have its communication efforts very well integrated with each other, so that all channels are aligned to achieve an increase in prospects and an improvement in conversion rates .
At Interius we have the experience of unifying efforts and ensuring that advertising efforts are correctly aligned with a good inbound marketing strategy. We would love to support your company in improving its digital results with a comprehensive digital marketing strategy.