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1 Live streaming – what does selling on Facebook look like?
2 Why do I have poor reach on Facebook Live?
Are you running live broadcasts on Facebook but your reach is very weak? Have you lost your reach on Facebook and you don't know why? I invite you to today's post, in which I will try to explain why this is happening. Selling various things such as clothes on a live broadcast on Facebook is very popular in Poland. This method of earning money is very popular and is eagerly used by both companies and individuals. It is no wonder, with a small financial outlay (because it is enough to have space, a phone and things to sell) you can achieve very high revenues.
Live Streaming – What Does Selling Look Like on Facebook
Live broadcasts on Facebook are most often hosted by clothing stores. During such a live broadcast, a person shows clothes on a model or on themselves and talks briefly about the clothing - what it is made of, what size it is, who or what it will fit. During the broadcast, viewers have the opportunity to bid or buy such clothes. The method of buying mexico business email list may vary depending on the interest or idea for the live broadcast. After selecting the winner of the auction, the live host saves the buyer's data and moves on to the next item/clothing. This is a very dynamic sale and its phenomenon is based on temporarily limiting items to one, the possibility of checking how the clothing looks on the model and participating in this "show". During the bidding, the buyer feels a "thrill" which boosts sales and increases engagement. After winning the auction, the buyer contacts the seller and then arranges the method of shipping the item.
Why do I have poor reach on Facebook Live?
When something becomes profitable, people start to copy others. Selling clothes on live streams has grown so much and has become so popular that almost every store has started doing them – better or worse.
Facebook's owner, Meta, had to react to this spreading trend. The company's bots, which are responsible for security, anti-spam, and other activities to protect the platform, began cutting off the range of live broadcasts, blocking accounts, and imposing restrictions on people.
For several years we have supported people in running, preparing and increasing their reach during live broadcasts. Many clients have trusted us and increased their revenues by more than 5 times. As we have developed specializations in live broadcasts and live sales, more and more people have started to come to us with problems and reach.
Read also: How to sell more on Facebook?
The most common mistakes that live streamers make are sharing their streams in as many groups as possible, thinking that this will give them a lot of viewers. Such actions lead to the host's account being marked as "spam" and their reach being cut off.
Another mistake is the poor quality of recordings, voice and light, which causes viewers of live broadcasts not to want to participate in buying because, for example, they "don't feel the atmosphere", don't see the clothes or don't understand the presenter. It is worth investing in better equipment, a Full HD webcam or a set of lights.
These are just two examples of why you have poor reach on live broadcasts. If you want to know more, read on. After many years of working with many clients, we have gathered our experience and advice and decided to publish an ebook on running and increasing reach on live broadcasts. The publication of the ebook resulted from the fact that we no longer had the "processing forces" to serve more clients. We also noticed that most made the same mistakes. Therefore, if you want to increase your reach and improve sales on live broadcasts, use our ebook . Hurry up because the price will increase soon!