Immersion: For one month, our co-founder Thomas Schenck published once a day on LinkedIn. We are reporting the results of this experiment in a series of ten web articles written in the first person. You are reading episode #1.
1. Posting once a day on LinkedIn: the context
This is not my first attempt at LinkedIn. I have been posting azerbaijan telemarketing data regularly on this social network since the end of 2020 and I have structured a communication strategy for the whole of 2021. But at the beginning of 2022, I decided that it was time to put my foot on the accelerator and reinvent myself, even if it meant taking risks. That is why I have taken on a challenge: to post every day for the whole of February 2022.
I set myself the following conditions:
Post once a day, regardless of posting time, even on Saturdays and Sundays
Choose random times as much as possible
Comment on 5 posts per day to participate in the debate
Do not remove any publication, even those that will get a like and 200 views.
Continue to the end, even if I have no engagement at all and the reach of my posts completely collapses
Before publishing my first posts for the month of February 2022, I felt it was necessary to make some adjustments to my LinkedIn profile. At this stage, I had no idea what my LinkedIn statistics would look like at the end of the 28 days of February. But since I was going to take on this challenge, I might as well adjust my LinkedIn profile and make some corrections. So I asked myself two questions:
What should I change to have a good LinkedIn profile?
Should we put the "Subscribe" button instead of the "Login" button?
2. The hook sentence of my LinkedIn profile
The first thing I had to do was change the hook of my profile. Until now, I had listed all of my professional activities. So it looked like this:
“Entrepreneur / SEO Strategy / Personal Branding / Visiting Professor Neoma Business School – Esupcom / Speaker”
In itself, there is nothing wrong with that, but it was time to leave this Prévert-style inventory to transform this sentence. It is important to remember that this catchy sentence of your profile allows your readers to understand in two seconds what you can do for them. So I focused on the one and only activity that matters, that of co-founder of a digital communication agency, and my wish was to capture your attention with a simple sentence:
“I help you to be visible on the internet and social networks: SEO referencing and LinkedIn communication”
I could have added the fact that the agency in question is called Connecto , but that seemed secondary to me, the priority being to make my job understood.