INBOUND 2023: HubSpot embraces the artificial intelligence revolution
Posted: Wed Dec 04, 2024 9:30 am
“Work smarter, not harder” was the motto of HubSpot Product Manager Andrew Pitre during the unveiling of the new tools presented at INBOUND 2023. In today’s world of constant evolution, it is not wise to underestimate the role of artificial intelligence (AI) in our processes.
The importance of staying ahead of the curve is key to any company's success. And in this article you can learn about the new AI-related tools that have list of barbados consumer email been incorporated into the platform. As HubSpot founder and CTO Dharmesh Shah points out, “embracing artificial intelligence won't take away your job; it will empower it and open up new opportunities.”
Let’s start by looking at the two elements that are of great relevance and that will influence various areas within the platform. Firstly, AI Content Assistant will focus on assisting in creating, ideating and sharing quality content tailored to the needs of your business and your clients, immediately.
On the other hand, ChatSpot.ai will mainly help to make it easier for your users to find what they are looking for on your website quickly and easily.
ai-product-hubspot
Marketing Hub
Within Marketing Hub, our content assistant will play a key role in generating and creating various assets from scratch, such as blog articles, images, social media posts, meta descriptions, email subject lines, landing page content, calls to action (CTAs), and emails.
For example, if we want to generate an article from scratch, our assistant will only ask us to provide a phrase that reflects the idea we have in mind, as well as the language in which we want the content to be presented. It will even give us the possibility of consulting the ranking of topics through SEMrush to select the title, using the most effective keywords and applying SEO techniques .
The wizard will generate the title, description and paragraphs of the article once this phase is complete. You will also have the option to modify the tone of the article, as the wizard offers alternatives such as “friendly”, “professional”, “witty”, “sincere” or “educational”.
We can also request the creation of a paragraph, an outline, ideas, images or a conclusion. This way, in the blink of an eye, our article will be ready for use.
01
Sales Hub
HubSpot understands that reporting for sales teams can be challenging, and that's why we've set out to simplify reporting to make life easier for sales professionals.
Our assistant is able to generate custom reports that fit the specific needs of your sales team. All you need to do is ask the questions you want to answer in the context of your sales team, such as who closed the most in the last month? Or who were the top salespeople of the quarter? In case you want to make adjustments, you have the option to customize the AI-generated report without any hassle.
04
In addition to this feature, our assistant can also assist in writing emails on other platforms, such as Gmail connected to HubSpot . It can generate introductory messages, cold prospecting emails, or conversation follow-ups.
To do this, you will only need basic information, such as the recipient, the purpose of the communication, and the desired tone, as mentioned above.
05
When it comes to responding to potential prospects within the inbox , our assistant can tailor the level of detail of our responses to what best suits each situation and preference. We can even save a summary of the conversation we had with our prospects.
06
Service Hub
Now, let’s focus on ChatSpot.ai, an innovative chatbot that draws on information from both your website and the HubSpot knowledge base to efficiently provide your users with automated responses.
07
Let's imagine a scenario where your users are searching for information such as pricing, details about specific services, or even testimonials.
ChatSpot.ai takes on the responsibility of offering this information to them in a natural and fluid way , by exploring the wealth of resources already available at their fingertips. This chatbot represents a valuable tool to ensure that your users get accurate and timely answers , which significantly improves their interaction experience with your platform.
CMS Hub
Would you like to have your own website in a matter of minutes? With HubSpot, this wish becomes a reality. The process is extremely simple: you only need to provide the name of your company, specify the industry in which you operate, and provide a brief description of your business in a single sentence.
Next, it's essential to set the goals you want to achieve, whether it's attracting new users, offering your services, or other specific objectives. You'll also have the opportunity to select the style that best fits your vision, whether it's a minimalist, elegant, vibrant, or any other design that matches your identity.
03
With this important data, HubSpot will not only create your website and landing pages, but will also generate information about your services, plans, pricing, customer testimonials, and much more. The ease and speed with which this process can be carried out will save you and your team hours of work .
In short, the launches we witnessed at INBOUND 2023 are a clear testament to the fact that AI is not meant to replace, but to empower. HubSpot has demonstrated its commitment by listening carefully to the needs of its customers and embracing AI as a valuable tool to solve the everyday challenges they face.
As some of the innovators behind these solutions have highlighted, a lack of inspiration can sometimes be a hindrance, but we now have an assistant that streamlines our creative process, freeing up work hours that we can dedicate to innovation, novel strategies and, of course, our personal lives.
The introduction of AI not only drives operational efficiency, but also strengthens the connection with our customers and boosts productivity in critical areas of our business.
Ultimately, HubSpot has charted a path to a future where AI becomes an indispensable partner in the pursuit of business excellence and the enrichment of our professional and personal lives.
The importance of staying ahead of the curve is key to any company's success. And in this article you can learn about the new AI-related tools that have list of barbados consumer email been incorporated into the platform. As HubSpot founder and CTO Dharmesh Shah points out, “embracing artificial intelligence won't take away your job; it will empower it and open up new opportunities.”
Let’s start by looking at the two elements that are of great relevance and that will influence various areas within the platform. Firstly, AI Content Assistant will focus on assisting in creating, ideating and sharing quality content tailored to the needs of your business and your clients, immediately.
On the other hand, ChatSpot.ai will mainly help to make it easier for your users to find what they are looking for on your website quickly and easily.
ai-product-hubspot
Marketing Hub
Within Marketing Hub, our content assistant will play a key role in generating and creating various assets from scratch, such as blog articles, images, social media posts, meta descriptions, email subject lines, landing page content, calls to action (CTAs), and emails.
For example, if we want to generate an article from scratch, our assistant will only ask us to provide a phrase that reflects the idea we have in mind, as well as the language in which we want the content to be presented. It will even give us the possibility of consulting the ranking of topics through SEMrush to select the title, using the most effective keywords and applying SEO techniques .
The wizard will generate the title, description and paragraphs of the article once this phase is complete. You will also have the option to modify the tone of the article, as the wizard offers alternatives such as “friendly”, “professional”, “witty”, “sincere” or “educational”.
We can also request the creation of a paragraph, an outline, ideas, images or a conclusion. This way, in the blink of an eye, our article will be ready for use.
01
Sales Hub
HubSpot understands that reporting for sales teams can be challenging, and that's why we've set out to simplify reporting to make life easier for sales professionals.
Our assistant is able to generate custom reports that fit the specific needs of your sales team. All you need to do is ask the questions you want to answer in the context of your sales team, such as who closed the most in the last month? Or who were the top salespeople of the quarter? In case you want to make adjustments, you have the option to customize the AI-generated report without any hassle.
04
In addition to this feature, our assistant can also assist in writing emails on other platforms, such as Gmail connected to HubSpot . It can generate introductory messages, cold prospecting emails, or conversation follow-ups.
To do this, you will only need basic information, such as the recipient, the purpose of the communication, and the desired tone, as mentioned above.
05
When it comes to responding to potential prospects within the inbox , our assistant can tailor the level of detail of our responses to what best suits each situation and preference. We can even save a summary of the conversation we had with our prospects.
06
Service Hub
Now, let’s focus on ChatSpot.ai, an innovative chatbot that draws on information from both your website and the HubSpot knowledge base to efficiently provide your users with automated responses.
07
Let's imagine a scenario where your users are searching for information such as pricing, details about specific services, or even testimonials.
ChatSpot.ai takes on the responsibility of offering this information to them in a natural and fluid way , by exploring the wealth of resources already available at their fingertips. This chatbot represents a valuable tool to ensure that your users get accurate and timely answers , which significantly improves their interaction experience with your platform.
CMS Hub
Would you like to have your own website in a matter of minutes? With HubSpot, this wish becomes a reality. The process is extremely simple: you only need to provide the name of your company, specify the industry in which you operate, and provide a brief description of your business in a single sentence.
Next, it's essential to set the goals you want to achieve, whether it's attracting new users, offering your services, or other specific objectives. You'll also have the opportunity to select the style that best fits your vision, whether it's a minimalist, elegant, vibrant, or any other design that matches your identity.
03
With this important data, HubSpot will not only create your website and landing pages, but will also generate information about your services, plans, pricing, customer testimonials, and much more. The ease and speed with which this process can be carried out will save you and your team hours of work .
In short, the launches we witnessed at INBOUND 2023 are a clear testament to the fact that AI is not meant to replace, but to empower. HubSpot has demonstrated its commitment by listening carefully to the needs of its customers and embracing AI as a valuable tool to solve the everyday challenges they face.
As some of the innovators behind these solutions have highlighted, a lack of inspiration can sometimes be a hindrance, but we now have an assistant that streamlines our creative process, freeing up work hours that we can dedicate to innovation, novel strategies and, of course, our personal lives.
The introduction of AI not only drives operational efficiency, but also strengthens the connection with our customers and boosts productivity in critical areas of our business.
Ultimately, HubSpot has charted a path to a future where AI becomes an indispensable partner in the pursuit of business excellence and the enrichment of our professional and personal lives.