Cross-channel engagement
Posted: Wed Dec 04, 2024 9:29 am
Cold email software: Key features
Cold email software ranges from basic mass email tools to robust sales engagement platforms, so the feature set can vary significantly between tools.
Still, there are key features that set top tools apart, and you’ll find some or most of them present in the software on our list.
Deliverability optimization tools
Every cold email tool should include features that improve your chances of landing in leads' inboxes rather than spam folders. These may include easy email authentication, messaging APIs for large-scale sends, dedicated IPs, and strong anti-spam policies.
Keep in mind that not all popular cold email tools are reliable at hitting inboxes. Tools commonly used by spammers may harm your deliverability due to their poor reputation. So, it’s best to avoid software that closes eyes to anti-spam measures or makes it easy to blast unverified addresses.
Automated sequences
Good cold emailing software should allow you to create automated email sequences so leads are contacted at the right moments without you having to manage each message.
Ideally, you should be able to set up triggers based on specific lead actions — like visiting your website or opening an email — or schedule follow-up emails within custom time frames.
While not essential if you’re focusing solely on email, cross-channel Chinese Overseas Africa Phone Number Data engagement is a valuable feature if your sales team reaches leads through multiple channels. Global benchmark report analyzing email marketing strategies of 400+ major ecommerce brands. Discover emerging trends and see how you stack up against KPIs.
As email users rise worldwide, the email marketing software market is expected to grow at a CAGR of 11.9% through 2032, reaching USD 3.7 billion (Fortune Business Insights). Because of its wide reach and low cost, email offers businesses impressive ROI. However, businesses often struggle to find the right strategy for tapping into this potential.
We subscribed to over 500 email newsletters from top ecommerce brands to give you an inside look at how they approach email marketing. Learn what your competitors are doing, from how often they send emails down to the email service provider they’re using to land their campaigns right in front of customers.
With our comprehensive benchmark, you’ll get actionable insights to improve your campaigns today.
Download our free benchmark
How many emails is too many?
As part of our benchmark, we sought to answer one of the biggest questions for email marketers: How many emails should we be sending to improve engagement but avoid fatigue?
Email strategy benchmark graph showing email send volume for companies over 30 days.
The short answer: less is more. 26.2% of Businesses send an average of 1-10 emails over 30 days. However, this varies by industry, with media and entertainment reaching up to 20 monthly emails.
When is the best time to send an email (day and time)?
Perhaps an even bigger question than the first is when exactly you should send a campaign to get the best engagement.
For US brands, Tuesday remains the most popular day to send an email. However, our findings show that businesses focus on other days of the week as well.
Cold email software ranges from basic mass email tools to robust sales engagement platforms, so the feature set can vary significantly between tools.
Still, there are key features that set top tools apart, and you’ll find some or most of them present in the software on our list.
Deliverability optimization tools
Every cold email tool should include features that improve your chances of landing in leads' inboxes rather than spam folders. These may include easy email authentication, messaging APIs for large-scale sends, dedicated IPs, and strong anti-spam policies.
Keep in mind that not all popular cold email tools are reliable at hitting inboxes. Tools commonly used by spammers may harm your deliverability due to their poor reputation. So, it’s best to avoid software that closes eyes to anti-spam measures or makes it easy to blast unverified addresses.
Automated sequences
Good cold emailing software should allow you to create automated email sequences so leads are contacted at the right moments without you having to manage each message.
Ideally, you should be able to set up triggers based on specific lead actions — like visiting your website or opening an email — or schedule follow-up emails within custom time frames.
While not essential if you’re focusing solely on email, cross-channel Chinese Overseas Africa Phone Number Data engagement is a valuable feature if your sales team reaches leads through multiple channels. Global benchmark report analyzing email marketing strategies of 400+ major ecommerce brands. Discover emerging trends and see how you stack up against KPIs.
As email users rise worldwide, the email marketing software market is expected to grow at a CAGR of 11.9% through 2032, reaching USD 3.7 billion (Fortune Business Insights). Because of its wide reach and low cost, email offers businesses impressive ROI. However, businesses often struggle to find the right strategy for tapping into this potential.
We subscribed to over 500 email newsletters from top ecommerce brands to give you an inside look at how they approach email marketing. Learn what your competitors are doing, from how often they send emails down to the email service provider they’re using to land their campaigns right in front of customers.
With our comprehensive benchmark, you’ll get actionable insights to improve your campaigns today.
Download our free benchmark
How many emails is too many?
As part of our benchmark, we sought to answer one of the biggest questions for email marketers: How many emails should we be sending to improve engagement but avoid fatigue?
Email strategy benchmark graph showing email send volume for companies over 30 days.
The short answer: less is more. 26.2% of Businesses send an average of 1-10 emails over 30 days. However, this varies by industry, with media and entertainment reaching up to 20 monthly emails.
When is the best time to send an email (day and time)?
Perhaps an even bigger question than the first is when exactly you should send a campaign to get the best engagement.
For US brands, Tuesday remains the most popular day to send an email. However, our findings show that businesses focus on other days of the week as well.