What is Facebook Business Manager verification?
What documents are needed for Facebook Business Manager Verification?
What are some benefits of Facebook Business Manager verification?
Step-by-step guide to Facebook Business Manager verification
How long does Facebook Business Manager verification take?
Why did my Facebook Business Manager verification fail?
How many times can you apply for Facebook Business Manager verification?
How to maximize your chances of clearing the Facebook Business Manager verification?
What is the difference between Facebook Business Manager verification and Facebook verified badge?
I cannot verify my Facebook business manager, the button is grayed out
What is Facebook Business Manager verification?
Facebook Business Manager is a tool that oman mobile phone number list allows businesses on Facebook to monitor and manage their business assets on Meta’s platforms like Facebook, Instagram, and WhatsApp such as their business pages, product catalogs, etc. from one place.
To ensure that only authentic, legitimate businesses can benefit from Facebook’s marketing capabilities, the company has a system in place to weed out fraudulent or fake business concerns – the Facebook Business Manager verification.
Verifying your business in Facebook Business Manager is telling Facebook that you actually own and/or represent a business that is a legitimate commercial entity registered with the government. In a nutshell, the verification proves two things:
1. Your company legally exists and is permitted to do business – meaning that your business is registered with the government and has official means of communication such as a mailing address, an official phone number, and a business email address.
2. You are legally authorized to represent your business – meaning that you shall be required to prove your ownership of the phone number and/or email address registered for your business through the receipt of an OTP. An alternative to this is to undergo the domain verification.
Essentially, the Facebook Business Manager verification process is an identity confirmation of your business.
What documents are needed for Facebook Business Manager Verification?
Depending on where your business is based, the documents needed for completing the Facebook Business Manager verification may vary. For businesses registered in and operating out of India, the following documents are accepted:
Certificate of Incorporation (AKA Certificate of Registration)
Articles of Incorporation
Goods and Services Tax (GST) Registration Certificate
Permanent Account Number (PAN) Card
Electricity/Utility Bill (sent to your business’s registered location)
Udyog Aadhar ID (in case your business belongs to the MSME category)
Shop Establishment Certificate
Business Bank Statement (should be sent to the registered business address)
Note that the following documents are not accepted:
Invoices
Purchase Orders
Tax Returns (filed by you or your company)
Self-Filled Applications
Marketing Collateral (like brochures, flyers, letterheads, etc.)
What are some benefits of Facebook Business Manager verification?
Aside from being an essential component of your WhatsApp Business API (or WhatsApp API) application, there are other benefits of completing the Facebook Business Manager verification as well.
If your business manager account is not already verified, then it may be beneficial (or even essential, depending on the needs of your business) to complete the verification. As Facebook says it themselves, certain Facebook products can only be accessed once your organization is verified.
There are several reasons why you may need to verify your Facebook Business Manager Account. Some of the benefits of Facebook Business Manager verification are –
1. If you are an app developer, then certain development features shall be enabled only after you verify Facebook Business Manager account. Those may not be necessary, but depending on your developed application and dev requirements, you may benefit from them.
2. If you have verified your Facebook Business Manager Account, your business shall receive the status of a ‘badged partner’ (this is different from Meta’s verified badge) and be eligible for the Meta Business Partners (MBP) program. The MBP initiative is essentially the hallmark of quality from Meta where businesses are vetted and assessed for their expertise. As a business, being supported by Meta Business Partners initiative, your profile is more likely to drive sales and help grow your business.
3. If you are the developer for an instant game (games playable on Meta’s Messenger directly across both desktop and mobile devices), you compulsorily need to verify Facebook Business Manager account to publish and distribute your game. This is because Meta only allows verified developers to publish instant games on its platform.
4. If you verify your Facebook Business Manager Account, your business comes across as more authentic and responsible to potential customers. Buyers are likely to appreciate a business that has gone the extra mile to verify themselves and may consider purchasing from your business.\
5. If you are interested in applying for a WhatsApp Business API (or WhatsApp API), then you compulsorily need to verify your Facebook Business Manager account.
Hence, verifying your Facebook Business Manager Account undeniably grants you access to several features that may directly or otherwise help grow your business.
Step-by-step guide to Facebook Business Manager verification
1. Log on to the Security Center from Facebook Business Manager.
2. Click on ‘Start Verification’ under the Business Verification box.
3. You will be prompted to enter the business details of your company. Fill the information fields as per your company documents (the submitted details must match with the submitted documents) and click on ‘Next’.
4. Based on the input details, Facebook may show you one (or more) already listed businesses. If your business is already listed (it likely won’t be, but if it is), select the correct option and then verify your phone number associated with it (via OTP). If your business is not listed, select ‘None of these match’ and then click ‘Next’.
5. Confirm the legal name of your business and upload a document with the same legal name (it must be one of the accepted documents for the verification mentioned earlier). Make sure you select the right document language to avoid delays in the verification process. Click ‘Next’. Two documents that you may upload are (1) GST Certificate, and (2) PAN Card scan.
6. Now type your firm’s legal business address along with the phone number. Make sure both details match the documents you are going to upload. Click ‘Next’ once both documents have been uploaded.
7. Finally, choose a verification method. First, enter your business email address and then click ‘Send Email’ to receive a confirmation email from Facebook on the said address and verify. Next, click on ‘Verify Us’ next to the entered website domain URL (it should already be filled in). Your verification application is now complete.
You may check back within a few days to see the status of your verification. To do so, simply login to the Security Center and head over to the ‘Business Info’, and it should say ‘Verified’ there with a green tick.
How long does Facebook Business Manager verification take?
Once you apply for verification of your Facebook Business Manager account, the usual Facebook business verification time is between 1 to 5 days. During this period, you will most likely receive Facebook’s response regarding your verification application.
However, in some cases, the process can take as long as 45 days, depending on the nature of your business and the ease of verification of your submitted documents.
Once the documents are submitted, you may either receive Facebook’s acceptance, in which case your Facebook Business Manager account is now verified, or you may be asked to submit additional documents to furnish your application and/or for further clarification. The communication takes place via Facebook support tickets, and applicants can raise queries regarding the subject anytime.
Nonetheless, you can minimize your Facebook Business Manager verification time by ensuring that your submitted documents are in order.
Why did my Facebook Business Manager verification fail?
Although Facebook may not always directly mention the reason for your verification application being rejected, some common reasons include –
1. Discrepancy in submitted documents – this is by far one of the most common reasons for Facebook Business Manager verification applications being rejected. Review the information in your submitted documents and ensure that there are no differences between the furnished details and your registered information in the Ministry of Corporate Affairs (MCA).
2. Poor document/image quality – the scanned documents submitted by you as part of completing the verification process must be clear, high-quality, and free from any kind of scribbles or handwriting or anything that potentially challenges its authenticity.
3. Submitting unaccepted documents – review the table below to ensure that you only submit accepted documents to both verify the legal name of your business, as well as its legal business address. Note that you cannot submit your personal bank statements towards your Facebook Business Manager verification.
If you are confused, here are our recommended documents to submit for your Facebook Business Manager verification:
5. Miscellaneous errors – this could include anything, such as your business website not including the legal or registered name in its footer, grammatical errors in your application, not using a business email address for your company, etc.
Mentioning your company’s registered business name in the footer allows visitors to verify that the said website is a registered property of the legal business entity.
Finally, it may also help if your business contact email address belongs to the same domain as your website.
As Facebook itself mentions (above), verification may be faster if your business email address is associated with your website’s domain address.
For good measure, ensure that you fill the documents to the best of your ability and knowledge in accordance with your public record information as registered with the Ministry of Corporate Affairs (MCA).
How many times can you apply for Facebook Business Manager verification?
Facebook allows your business three attempts to apply for the Facebook Business Manager verification process. If your verification process fails the third time, then Facebook may disable the ability for your business to apply for verification.
If you have already tried (and failed) three times but still need to complete the Facebook Business Manager verification process to acquire the WhatsApp Business API, we at DelightChat can help you with the onboarding process which includes both the Facebook Business Manager account verification as well as the WhatsApp Business API acquisition.
How to maximize your chances of clearing the Facebook Business Manager verification?
To maximize your chances of clearing the verification in the first try itself, follow the steps below:
1. Ensure that the submitted documents as well as your website details are relevant and represent the current nature and condition of your business. In other words, avoid including any outdated