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Tips to avoid making a mistake in your choice
Choose a domain name as early as possible. Even at the stage of business planning before entering the Internet, choose unique and original names that will distinguish you from job seekers contact phone numbers list competitors and become your business card.
Choose a domain that is easy to remember. It should be simple, short and understandable. For example, the site counterlogiccenterinhouston.com or even worse thelongestdomainnameintheworldandthensomeandthensomemoreandmore.com users will not remember even after the tenth time.
For adequate perception of your resource, use words related to your topic for the domain name. For example, an amateur gardener has a question about where to find gardening tools on the Internet. We guarantee: Sadiogord.com will be the first thing that comes to his mind. Even if its competitors with complex names have more advantages and quality goods. But do not forget that if earlier it was profitable to include promoted commercial words in the domain name and this was taken into account in the ranking of the site, now Google developers have created the EMD algorithm, which does not allow sites to be promoted in search results if their domains are tailored to keywords. For example, the word “buy” in the domain kupit-televizor.com.
If you are already known in the offline market, it makes sense to use your company name in the domain. If your name is very long or consists of several words, it is worth using an abbreviation - this way it will be remembered faster by your customers.
Choose the domain zone correctly. Zones .com, .net and similar are reasonable to choose for large-scale projects that are not tied to any particular location.
If you are targeting a specific geographic area, then you should choose .com.ua, .ua, .ru, net.ua - this way you indicate your country of origin. For local (city) sites, you can choose .kiev.ua, .kh.ua, dp.ua - in this case, the domain will be tied to a specific city.
There are also options for different topics and areas. For example, for educational sites you can use .edu, for informational .info.
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Your domain should stand out and be remembered among others. Choose a unique domain name that is not similar to anything else and certainly not copied from another resource.
Be sure to check the domain name you are buying for being under search engine filters. If you are lucky enough to buy a domain under a filter, be prepared to get out of them for a long time and tediously - this process will take more than one month.
Do not use Cyrillic in the domain name, it will negatively affect the promotion. The whole point is in the encoding, which is taken into account by search engines: they see Cyrillic approximately like this юр-сайт.рф - http://xn----8sb1azagi2f.xn--p1ai/.
Do not register a domain higher than the 3rd level of nesting - they are difficult to remember, and besides, almost all 4th level domains are free. They are also indexed and ranked worse.
Tell your friends, colleagues, relatives what you want to call your site. A live audience is the best critic. If you have taken into account all our advice and your friends like the name, you can safely register it.
Advice is advice, but bonuses are also needed
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Having bought a domain name, do not forget that your address can start with the abbreviation “WWW”. For example, the name www.mysite.com, as well as without “WWW” - mysite.com - these are already duplicates that will negatively affectpromotion of your website. To avoid duplicates of the site in the search results, you need to set up 301 redirects to the domain you like best (with or without WWW) , and also specify the main mirror in the robots.txt file, writing the following - Host: mysite.com. An alternative way is to use webmaster tools. To specify the main mirror, you can choose any of the two options - this will not affect the effectiveness of promotion. The main rule is only one domain name.
Services that can be used to check a domain before buying:
http://archive.org/web/ - you can view the site cache, what it looked like and what content it had at different times of its existence;
https://dns.com.ua/whois - information about the site owner, age, etc.
https://a.pr-cy.ru/ - makes an analysis of almost all parameters if you buy a domain with existing content.
Any business must be approached carefully and planned in advance, especially if it concerns the promotion of your project. Build your business correctly, read, understand and trust only the best specialists.