Marketing Automation in “Social Sauce”: When Facebook Meets Marketing Automation
Posted: Wed Dec 04, 2024 8:23 am
Can Facebook be a resource to increase corporate awareness? The experts' answers are many, obviously not all the same, even if (perhaps) a point of agreement that everyone agrees on exists: the most popular social network in the world, represents, at least in Italy, a marketing tool not fully exploited as it should be.
At least not by everyone! Taking a snapshot of the current scenario, two (personal) considerations can be made:
Social media are tools whose potential is still partly unexplored or, in some cases, unknown in corporate marketing strategies.
The new generations of consumers, but in part they already are, will be those of the "digital natives". For this reason, social networks will increasingly be a strategic tool for any marketer.
The revolution in social sauce.
How are customer purchasing decisions changing?
Until a few years ago, when we had to buy, for example, a dress, we browsed through a specialized magazine to see the “coolest” ads of the moment. Or we let ourselves be persuaded by our trusted shopkeeper.
All practices that are still valid today, of course. But the digital revolution has moved the collection of information by consumers to the “vast stage of the web”. That is, the phase list of aruba consumer email that precedes a possible act of purchase. And social media, Facebook in particular for its diffusion, thanks to the immediate impact they have (just think of their free use, the speed of scrolling news, the continuous updating of news, the instantaneousness of being able to interact and read other people's opinions, including those of experts,participation in social contests) often push a person to “take a tour” on Facebook before making a purchase.
And then now, with the spread of smartphones, it often happens that the news with its "flow" comes looking for us, not the other way around! In short, if a company uses social media to write a single post every now and then it probably won't be of much use. And it certainly won't facilitate the Lead Nurturing process towards the potential customer who needs to be "pampered", stimulated, made to participate.
In a word, known. Because creating a "personalized" contact is the best card to play to encourage purchasing. Here, when we were talking about potential that has not yet been fully explored for companies, we were referring to this.
Marketing Automation
To start “targeted” and “specific” actions towards potential consumers, with a significant saving of time for the company and greater precision, Marketing Automation can prove to be a very useful tool to finalize that conversion process that goes “from interest to purchase” of a certain product. Automation tools aim to “channel” and not to waste energy and to tailor, just like a good tailor would, a specific message to a user. You need to know your audience to then be able to “personalize” the communication. This is one of the salient objectives of Marketing Automation . As well as the first step to bring the word “potential” closer to that of “real”.
At least not by everyone! Taking a snapshot of the current scenario, two (personal) considerations can be made:
Social media are tools whose potential is still partly unexplored or, in some cases, unknown in corporate marketing strategies.
The new generations of consumers, but in part they already are, will be those of the "digital natives". For this reason, social networks will increasingly be a strategic tool for any marketer.
The revolution in social sauce.
How are customer purchasing decisions changing?
Until a few years ago, when we had to buy, for example, a dress, we browsed through a specialized magazine to see the “coolest” ads of the moment. Or we let ourselves be persuaded by our trusted shopkeeper.
All practices that are still valid today, of course. But the digital revolution has moved the collection of information by consumers to the “vast stage of the web”. That is, the phase list of aruba consumer email that precedes a possible act of purchase. And social media, Facebook in particular for its diffusion, thanks to the immediate impact they have (just think of their free use, the speed of scrolling news, the continuous updating of news, the instantaneousness of being able to interact and read other people's opinions, including those of experts,participation in social contests) often push a person to “take a tour” on Facebook before making a purchase.
And then now, with the spread of smartphones, it often happens that the news with its "flow" comes looking for us, not the other way around! In short, if a company uses social media to write a single post every now and then it probably won't be of much use. And it certainly won't facilitate the Lead Nurturing process towards the potential customer who needs to be "pampered", stimulated, made to participate.
In a word, known. Because creating a "personalized" contact is the best card to play to encourage purchasing. Here, when we were talking about potential that has not yet been fully explored for companies, we were referring to this.
Marketing Automation
To start “targeted” and “specific” actions towards potential consumers, with a significant saving of time for the company and greater precision, Marketing Automation can prove to be a very useful tool to finalize that conversion process that goes “from interest to purchase” of a certain product. Automation tools aim to “channel” and not to waste energy and to tailor, just like a good tailor would, a specific message to a user. You need to know your audience to then be able to “personalize” the communication. This is one of the salient objectives of Marketing Automation . As well as the first step to bring the word “potential” closer to that of “real”.