Custom Push Notifications to Reach Your Users
Posted: Wed Dec 04, 2024 7:53 am
How personalized push notifications be used to reach your users? What are the benefits? Read on and find out.
Push notifications are a particularly effective type of instant messaging that allows the brand to reach a user even when they are not browsing the website . This particular type of real-time message can in fact be viewed by the user on both desktop and mobile even when the browser is not active. Precisely for this reason, push notifications are able to reach and solicit the user even when they least expect it, communicating targeted and personalized messages, in a much less invasive way than SMS. At a graphic level, push notifications are characterized by a title , a text message containing a link and a logo icon , the latter a very important element to be immediately recognizable to the user.
Push notifications: how can they be used?
Push notifications can be used for two main purposes:
Inform and update the user These are push notifications designed to communicate useful information to the user that may concern, for example, the progress status of their order, rather than the progress status of a travel booking or, for example, a flight delay or the opening and closing of check-in.
Involving and engaging the user In list of argentina consumer email this specific case, push notifications are created for promotional purposes in order to stimulate the user to perform a specific action, which could be a visit to the website, signing up for a particular service or making a purchase.
As with all marketing automation activities , it is also important to profile and segment users for push notifications in order to send them personalized communications that are consistent with their browsing path or interests. Thanks to Blendee's advanced segmentation system , it is possible to filter users based on particular demographic or behavioral characteristics or based on the state of the life cycle they are in. Communicating different offers based on the type of customer is very important to create a truly personalized customer experience. . For example, it is certainly more profitable to communicate the start of a promotion to a particular cluster of users who have shown a real interest in it, rather than sending it to users who are not interested.
Push notifications and anonymous users: the advantage of targeted communication
Compared to many other marketing automation activities , push notifications are a particularly effective solution even when it comes to reaching anonymous users , that is, all those who prefer not to register and release information and contact details. Considering the fact that over 90% of users who visit a site do not release data, it is easy to understand how push notifications represent a very important opportunity. As regards the GDPR , push notifications are absolutely compliant, as before showing them to the user, they must have accepted the consent to receive notifications.
Push notifications are a particularly effective type of instant messaging that allows the brand to reach a user even when they are not browsing the website . This particular type of real-time message can in fact be viewed by the user on both desktop and mobile even when the browser is not active. Precisely for this reason, push notifications are able to reach and solicit the user even when they least expect it, communicating targeted and personalized messages, in a much less invasive way than SMS. At a graphic level, push notifications are characterized by a title , a text message containing a link and a logo icon , the latter a very important element to be immediately recognizable to the user.
Push notifications: how can they be used?
Push notifications can be used for two main purposes:
Inform and update the user These are push notifications designed to communicate useful information to the user that may concern, for example, the progress status of their order, rather than the progress status of a travel booking or, for example, a flight delay or the opening and closing of check-in.
Involving and engaging the user In list of argentina consumer email this specific case, push notifications are created for promotional purposes in order to stimulate the user to perform a specific action, which could be a visit to the website, signing up for a particular service or making a purchase.
As with all marketing automation activities , it is also important to profile and segment users for push notifications in order to send them personalized communications that are consistent with their browsing path or interests. Thanks to Blendee's advanced segmentation system , it is possible to filter users based on particular demographic or behavioral characteristics or based on the state of the life cycle they are in. Communicating different offers based on the type of customer is very important to create a truly personalized customer experience. . For example, it is certainly more profitable to communicate the start of a promotion to a particular cluster of users who have shown a real interest in it, rather than sending it to users who are not interested.
Push notifications and anonymous users: the advantage of targeted communication
Compared to many other marketing automation activities , push notifications are a particularly effective solution even when it comes to reaching anonymous users , that is, all those who prefer not to register and release information and contact details. Considering the fact that over 90% of users who visit a site do not release data, it is easy to understand how push notifications represent a very important opportunity. As regards the GDPR , push notifications are absolutely compliant, as before showing them to the user, they must have accepted the consent to receive notifications.