It is necessary to study the opponent
Posted: Wed Dec 04, 2024 7:15 am
Bishop : You always have 2 Bishops when you start a game of chess. The Bishop moves only diagonally with no limits other than to meet other pieces (friendly or enemy) on its path. The Bishop eats any enemy piece that is in its path of movement.
Queen : The Queen (only one per side) can choose, at each of her turns, to move like a Pawn, a Rook or a Bishop. In practice, she can move (and capture) like all the other pieces except the Knight. This The King (also unique for each team ) moves only one space per turn. Like the Pawn, but unlike it, it can also move diagonally without being forced to eat an opponent's piece.
MUST READ: Digital Marketing Strategy, Where to Start?
In a chess game, it is useless to simply move your pieces in response to your chinese overseas australia phone number data opponent's moves. If this is your way of playing, know that in reality it is your opponent who controls you.
They adapt and improve as they play their game. Their mantra is to trigger reactions in users, calculate the return and study the right methodology to maximize the investment in each individual customer.
In both chess and business, opportunities that arise must be adapted to take full advantage of them. In the case of chess, the coveted Checkmate. Experience is the best way to learn the art of adaptation midway. The next point will be illustrative.
6. Winning a game does not mean you have achieved success
Just as the skill of a chess player is not acquired in a single game, the experience of a Digital Marketing Specialist is consolidated over the years. The deepening of the fundamental concepts and the ability to apply a well-structured strategy must be your daily bread .
The invention of printing changes the game in the history of copywriting.
In 1477, English printer and translator William Caxton published the first printed advertisement in English: a 3×5-inch flyer advertising the sale of a prayer book.
One of the greatest advertising campaigns in modern history was conceived after the discovery and colonization of the Americas in 1492. Investors and future inhabitants of the New World were promised a free land full of possibilities.
It was John E. Kennedy who defined advertising as the art of selling through print . The advertisement must replace the salesman, the representative who goes from house to house.
“ Real advertising is just multiplying the sale. ”
John E. Kennedy
Kennedy criticized advertisers who spent money on simple ads instead of investing in testing advertising. He expanded on the concept already developed by Powers in his book Reason Why Advertising , the sales promise later developed by Claude Hopkins.
He was fired from Lord & Thomas after two years because he was considered too slow. Hopkins himself was hired in his place.
Theodore McManus (1872 – 1940)
Theodore McManus is one of the founders of Soft Selling copywriting . A soft technique for presenting sales arguments. A pioneer of automobile advertising, he wrote the famous The Penalty of Leadership for the 1915 Cadillac campaign.
Queen : The Queen (only one per side) can choose, at each of her turns, to move like a Pawn, a Rook or a Bishop. In practice, she can move (and capture) like all the other pieces except the Knight. This The King (also unique for each team ) moves only one space per turn. Like the Pawn, but unlike it, it can also move diagonally without being forced to eat an opponent's piece.
MUST READ: Digital Marketing Strategy, Where to Start?
In a chess game, it is useless to simply move your pieces in response to your chinese overseas australia phone number data opponent's moves. If this is your way of playing, know that in reality it is your opponent who controls you.
They adapt and improve as they play their game. Their mantra is to trigger reactions in users, calculate the return and study the right methodology to maximize the investment in each individual customer.
In both chess and business, opportunities that arise must be adapted to take full advantage of them. In the case of chess, the coveted Checkmate. Experience is the best way to learn the art of adaptation midway. The next point will be illustrative.
6. Winning a game does not mean you have achieved success
Just as the skill of a chess player is not acquired in a single game, the experience of a Digital Marketing Specialist is consolidated over the years. The deepening of the fundamental concepts and the ability to apply a well-structured strategy must be your daily bread .
The invention of printing changes the game in the history of copywriting.
In 1477, English printer and translator William Caxton published the first printed advertisement in English: a 3×5-inch flyer advertising the sale of a prayer book.
One of the greatest advertising campaigns in modern history was conceived after the discovery and colonization of the Americas in 1492. Investors and future inhabitants of the New World were promised a free land full of possibilities.
It was John E. Kennedy who defined advertising as the art of selling through print . The advertisement must replace the salesman, the representative who goes from house to house.
“ Real advertising is just multiplying the sale. ”
John E. Kennedy
Kennedy criticized advertisers who spent money on simple ads instead of investing in testing advertising. He expanded on the concept already developed by Powers in his book Reason Why Advertising , the sales promise later developed by Claude Hopkins.
He was fired from Lord & Thomas after two years because he was considered too slow. Hopkins himself was hired in his place.
Theodore McManus (1872 – 1940)
Theodore McManus is one of the founders of Soft Selling copywriting . A soft technique for presenting sales arguments. A pioneer of automobile advertising, he wrote the famous The Penalty of Leadership for the 1915 Cadillac campaign.