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What effective channels can I use to contact customers?

Posted: Wed Dec 04, 2024 6:26 am
by shukla53621
We want (and need) to be heard, to be read and, above all, for our message to arouse interest.

What effective channels can I use to contact customers?
By Joan Carles Sanjurjo
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This is the big question and at the same time the challenge we face every day. How do I break the ice? What do I do first? An email, a phone call, contact via LinkedIn ? We want (and need) to be heard, to be read and above all for our message to spark interest in the person who receives it so that we can start a relationship that ends up converting prospects into clients .

Table of Contents
The main effective channels to contact customers
But which channel do I use first?
The main effective channels to contact customers
Our experience shows that in B2B contexts, the simultaneous denmark business email list use of all effective channels for contact is effective: telephone, email and social networks . It is about aligning the “old tools” with the new communication channels. Why?

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Because you won't miss any opportunity to reach out to companies that are actively using social media.
Because if you use the phone, you can reach potential customers who are not on social media as a company.
Because social media facilitates online connections that you can use to convert into offline phone conversations.
Because by synchronizing all the channels you will speed up the sales process .
Because, ultimately, you will increase your ability to close more sales .
But which channel do I use first?
This is another of the most frequently asked questions. Given the numerous and diverse messages that are received daily, phone calls, contact requests on social networks, etc., how do you choose the right way to connect with potential clients without interrupting or bothering them?

At heading2market we believe that the key is to know who the person is that you are going to address. If you contact a different profile than you expected, you should always adapt your message .

It is also worth investigating which communication channels the potential client uses (for example, are they or other contacts in the company on LinkedIn?) and planning a strategy that combines contacts and multiple channels that lead you to your potential client.

So the question is not so much which channel to use first, but which one might be the most effective to start with and what other channels to use throughout the process to reach my final goal. Without a clear and personalized message, no channel will work.

That's right. No matter how successful the channels you use, if you don't convey a clear, personalized message that is capable of creating a connection with your clients, you will hardly be able to obtain the results you are looking for. Remember that it's not about what you explain or write, but how you do it .

Here you can read some tips for making appointments . An essential topic that we will continue to discuss in future posts.

If you want to continue talking about effective channels for connecting with customers, please do not hesitate to contact us.