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Table of Contents
WHAT IS SALES DIGITAL TRANSFORMATION?
SALES DIGITAL TRANSFORMATIONUTILIZING THE TOOL
Sales digital transformation refers to the integration of data, digital technologies and channels into sales activities. The goal of this approach is to optimize customer purchasing behavior and sales processes to achieve more efficient sales activities. In recent years, companies have been rapidly digital transformation converting to analog, and the wave is spreading to various departments, such as accounting, human resources, and administration. However, in some sales departments, analog sales activities still persist. As a means to address these issues, sales departments are also moving to digital transformation.
DIFFERENCE BETWEEN SALES DIGITAL TRANSFORMATIONAND DIGITIZATION
Sales digital transformationand digitization have different objectives to begin with. The purpose of digitization is to improve the efficiency of business processes by replacing existing systems and manual work with digital tools. For example, a paper daily report that used to be chinese singapore b2c cell phone number data entered manually can be entered into Excel and managed on a computer. On the other hand, digital transformationaims not only to implement digitization but also to maximize the characteristics and benefits of digital tools. This will enable us to transform our business model and provide new value.
After Corona, all kinds of changes are coming to the sales profession
In pre-corona sales activities, we visited customers and suppliers to build relationships of trust through face-to-face meetings. However, with the corona disaster, there was a tendency to refrain from visiting in order to reduce the risk of infection. This has accelerated the shift of sales activities online. These changes have also affected differentiation against competitors and internal communication.
After all, "face-to-face customer touchpoint" is the point.
In the Corona Disaster, the need for in-person sales visits was temporarily questioned. During this period, the introduction of videoconferencing and other online business meetings made it clear that in-person sales activities were unnecessary.
However, many executives at AfterCorona recognize that increasing in-person customer touchpointis a key differentiator between them and their competitors. Today, the key to differentiation from competitors is to focus on in-person customer touchpoint, but also to combine online visits with IT tools.
Needs can now be predicted from data.
In the past, superior sales skills were the skills to understand the customer's situation and propose the best product at the right time to solve the problem. However, such skills have now become a common capability. In recent years, advances in it tools have made it easier to predict needs from data. As a result, the skill to propose the right product at the right time is no longer something special.