3 Content Ideas For Your Business Blog
Posted: Wed Jan 08, 2025 4:42 am
Many companies incorporate blogging in their marketing efforts because it’s full of business benefits. A company blog differs from a personal blog because you’re writing for the customers in order to achieve and keep traffic & conversions whereas a personal blogger primarily writes for themselves, an informal biography if you will. B2B marketers that use blogs get 67% more leads than those who do not, which makes it a valuable content marketing tool and should never be overlooked.
But where to start… It can be a little daunting at first. You may find yourself having iceland whatsapp phone number writer’s block and on top of that having to deal with everyday job tasks can get stressful. Well, grab yourself a cuppa tea, biscuit and have a read through this. 3 content ideas for your company blog (see, I'm doing the hard work for you).
1) HOW TO GUIDES
How To Guides are a valuable blog source since you’re offering the customer a free service, more specifically a service which can benefit old & new customers encouraging them to return to your site. This concept is also versatile meaning it doesn’t matter whether you sell a service or product, you can create a How To Guide on anything!
Example How To Guide blog via LifeHacker: How To Backup Your Computer Automatically With Windows 10’s Built-in-tools.
Top Tip: Try focusing your How To Guide on a best seller or alternatively a product which you’ve received technical/set-up questions about.
2) INFORMATIVE
Are you skilled in a particular area or perhaps you know the ins and outs of a specific product? Great! Share your knowledge and jot it down in a blog, providing it’s relevant to your business of course (as much as I love cake, a baking recipe wouldn’t be very useful if I was looking to hire a welder). Perhaps your business is adding new services or changes? Dedicated customers enjoy learning about company updates and/or changes which could affect them. Finally, product reviews are always helpful to customers who are hesitant about purchasing an item. Give them that peace of mind.
But where to start… It can be a little daunting at first. You may find yourself having iceland whatsapp phone number writer’s block and on top of that having to deal with everyday job tasks can get stressful. Well, grab yourself a cuppa tea, biscuit and have a read through this. 3 content ideas for your company blog (see, I'm doing the hard work for you).
1) HOW TO GUIDES
How To Guides are a valuable blog source since you’re offering the customer a free service, more specifically a service which can benefit old & new customers encouraging them to return to your site. This concept is also versatile meaning it doesn’t matter whether you sell a service or product, you can create a How To Guide on anything!
Example How To Guide blog via LifeHacker: How To Backup Your Computer Automatically With Windows 10’s Built-in-tools.
Top Tip: Try focusing your How To Guide on a best seller or alternatively a product which you’ve received technical/set-up questions about.
2) INFORMATIVE
Are you skilled in a particular area or perhaps you know the ins and outs of a specific product? Great! Share your knowledge and jot it down in a blog, providing it’s relevant to your business of course (as much as I love cake, a baking recipe wouldn’t be very useful if I was looking to hire a welder). Perhaps your business is adding new services or changes? Dedicated customers enjoy learning about company updates and/or changes which could affect them. Finally, product reviews are always helpful to customers who are hesitant about purchasing an item. Give them that peace of mind.