Consider the ways you’re contacting candidates
Posted: Wed Jan 08, 2025 3:55 am
Phone and email are the workhorses of the recruiting world and continue to be the favored method of communicating with candidates. While texting is deemed to be the fastest-growing communication channel for recruiting, with 69% of staffing specialists expecting their usage to increase in 2018, social media is thought to become more dominant too.
18% of recruiters say they are using Facebook Messenger more often to communicate with candidates, and 13% have seen an increase in the use of Twitter too. LinkedIn messaging is the most effective means of contact though, with 59% of staffing agents believing its already wide-spread use will rise over the next year.
It seems the younger generations are turning to texting and social as their preferred georgia whatsapp phone number outreach channel, while the older generations prefer a phone call, so keep your audience in mind to stay at the top of your recruitment game.
4. Test and refine your conversion funnel
If you’re promoting a post on social media, you must create a strategy for your conversion funnel in order to see the results you want. But too many businesses, recruitment or otherwise, fail to test and refine their strategy, assuming that if they post an on-trend image, people will flock to their site. If you’re looking to win over passive candidates, you need to develop a funnel strategy that works.
Any basic funnel campaign has three main layers: awareness, consideration, and conversion. If you’re the employer, start by advertising your brand so that people are aware of your name. Then engage those you have attracted in a way that’s relevant to them. You may like to promote a blog post or whitepaper, for example. After that, you’re ready to proceed to the final phase and send your target audience that all-important job advert. They are more likely to convert as they have seen your brand and you’ve offered them something that’s of interest to them.
18% of recruiters say they are using Facebook Messenger more often to communicate with candidates, and 13% have seen an increase in the use of Twitter too. LinkedIn messaging is the most effective means of contact though, with 59% of staffing agents believing its already wide-spread use will rise over the next year.
It seems the younger generations are turning to texting and social as their preferred georgia whatsapp phone number outreach channel, while the older generations prefer a phone call, so keep your audience in mind to stay at the top of your recruitment game.
4. Test and refine your conversion funnel
If you’re promoting a post on social media, you must create a strategy for your conversion funnel in order to see the results you want. But too many businesses, recruitment or otherwise, fail to test and refine their strategy, assuming that if they post an on-trend image, people will flock to their site. If you’re looking to win over passive candidates, you need to develop a funnel strategy that works.
Any basic funnel campaign has three main layers: awareness, consideration, and conversion. If you’re the employer, start by advertising your brand so that people are aware of your name. Then engage those you have attracted in a way that’s relevant to them. You may like to promote a blog post or whitepaper, for example. After that, you’re ready to proceed to the final phase and send your target audience that all-important job advert. They are more likely to convert as they have seen your brand and you’ve offered them something that’s of interest to them.