Some CMSs automatically generate and update a sitemap for your website.
Posted: Wed Dec 04, 2024 5:32 am
Google uses the <lastmod> value;
The position of individual URLs in the sitemap is not important (they are not crawled in the order in which they appear).
The official website that explains the XML Sitemap standard is here:
XML Sitemap Example
XML Sitemap Example
It is also a good practice not to include the following in your sitemap:
Pages with a noindex directive in the robots meta;
Pages blocked by the Disallow directive in the robots.txt file;
Redirected pages (eg: 301, 302, etc.);
Pages that respond with an error status code (eg: 404 or 500);
How to create an XML sitemap: all possible methods
There are several ways to create an XML sitemap, depending on the architecture and size of your site:
It can be created automatically by the CMS (WordPress, Wix, Squarespace, etc.);
If it has fewer than a few dozen URLs, you can create it manually;
If it has more than a few dozen URLs, you can use a third-party tool (such as Screaming Frog) to create it automatically.
Create an XML Sitemap Consulting - SEO - Business - Easy - Internet Marketing
Sitemaps in WordPress
WordPress does not have this feature, but still allows you to create one using plugins like Yoast SEO or Rank Math.
WordPress Sitemap Plugins
After installing Rank Math or Yoast SEO, chinese overseas america phone number data you can activate the XML Sitemap option by visiting the SEO > General > Features section.
XML Sitemap Yoast SEO
The sitemap should appear at yourdomain.it/sitemap.xml or yourdomain.it/sitemap_index.xml.
You can also go to the Search Appearance section to choose whether to include or exclude category pages, tag pages, etc. from your sitemap.
Yoast SEO Categories
You can also exclude individual pages or posts from your sitemap directly from the Advanced box in the editor.
Advanced Single Article Yoast SEO
Other ways to create an XML sitemap: Screaming Frog
If your website is not created with a CMS, or in any case it is not possible to create an XML sitemap automatically, we can use Screaming Frog to do it.
Here are all the necessary steps:
This is one of the main techniques that will allow you to maintain a good reputation as a sender in your email marketing strategy.
Email Marketing - Return on Investment - ROI - Strategy - Facile - Internet Marketing - Nicola - Onida - SEO - Copywriting and Digital Marketing
I recommend you also read: Effective Newsletters, How to Read and Gain Customer Loyalty [Practical Guide]
2. Optimize Email Layouts for Mobile Devices
Due to the increasing amount of time spent surfing the Internet on mobile devices, smartphone optimization is an important part of your email marketing strategy.
To stand out from the crowd of everyday emails and newsletters, take the time to optimize your DEMs for smartphones and tablets.
Also, consider using Google's Campaign URL Generator to insert trackable links in your emails so that you can use Google Analytics to see clicks and conversions.
Customers who transacted over the phone grew rapidly from 19% in 2011 to 52% in 2015. However, it is important not to completely forget about desktop users. Help in this regard can come from Google Analytics!
Make sure your emails
Look great on both mobile and desktop technology.
The position of individual URLs in the sitemap is not important (they are not crawled in the order in which they appear).
The official website that explains the XML Sitemap standard is here:
XML Sitemap Example
XML Sitemap Example
It is also a good practice not to include the following in your sitemap:
Pages with a noindex directive in the robots meta;
Pages blocked by the Disallow directive in the robots.txt file;
Redirected pages (eg: 301, 302, etc.);
Pages that respond with an error status code (eg: 404 or 500);
How to create an XML sitemap: all possible methods
There are several ways to create an XML sitemap, depending on the architecture and size of your site:
It can be created automatically by the CMS (WordPress, Wix, Squarespace, etc.);
If it has fewer than a few dozen URLs, you can create it manually;
If it has more than a few dozen URLs, you can use a third-party tool (such as Screaming Frog) to create it automatically.
Create an XML Sitemap Consulting - SEO - Business - Easy - Internet Marketing
Sitemaps in WordPress
WordPress does not have this feature, but still allows you to create one using plugins like Yoast SEO or Rank Math.
WordPress Sitemap Plugins
After installing Rank Math or Yoast SEO, chinese overseas america phone number data you can activate the XML Sitemap option by visiting the SEO > General > Features section.
XML Sitemap Yoast SEO
The sitemap should appear at yourdomain.it/sitemap.xml or yourdomain.it/sitemap_index.xml.
You can also go to the Search Appearance section to choose whether to include or exclude category pages, tag pages, etc. from your sitemap.
Yoast SEO Categories
You can also exclude individual pages or posts from your sitemap directly from the Advanced box in the editor.
Advanced Single Article Yoast SEO
Other ways to create an XML sitemap: Screaming Frog
If your website is not created with a CMS, or in any case it is not possible to create an XML sitemap automatically, we can use Screaming Frog to do it.
Here are all the necessary steps:
This is one of the main techniques that will allow you to maintain a good reputation as a sender in your email marketing strategy.
Email Marketing - Return on Investment - ROI - Strategy - Facile - Internet Marketing - Nicola - Onida - SEO - Copywriting and Digital Marketing
I recommend you also read: Effective Newsletters, How to Read and Gain Customer Loyalty [Practical Guide]
2. Optimize Email Layouts for Mobile Devices
Due to the increasing amount of time spent surfing the Internet on mobile devices, smartphone optimization is an important part of your email marketing strategy.
To stand out from the crowd of everyday emails and newsletters, take the time to optimize your DEMs for smartphones and tablets.
Also, consider using Google's Campaign URL Generator to insert trackable links in your emails so that you can use Google Analytics to see clicks and conversions.
Customers who transacted over the phone grew rapidly from 19% in 2011 to 52% in 2015. However, it is important not to completely forget about desktop users. Help in this regard can come from Google Analytics!
Make sure your emails
Look great on both mobile and desktop technology.