The requirements to be met are:
Authenticate your emails (SPF, DKIM and DMARC at least)
Include a 1-click list unsubscribe link with all your mass mailings
Maintain spam complaint rate below 0.3%
In the context of Law 25 and more limited options in terms of remarketing in particular, email campaigns are more relevant than ever. In this sense, it is crucial to maximize the deliverability of your campaigns so that emails actually land in the boxes of potential prospects.
This article will help you determine if your organization is compliant with albania telemarketing data the new requirements as well as if it is implementing email sending best practices to ensure optimal deliverability of your mailings.
Authenticate your emails
The essence of authentication is in the DNS configuration of the sending domain's zone. So, if you are sending emails from an address [email protected] , the DNS zone of the organization.com domain should include the following configurations.
SPF (required)
This TXT type DNS entry identifies the servers/services authorized to send emails for your organization.
IMPORTANT: The SPF specification requires that the number of DNS lookups originating from your record must not exceed 10 per SPF check, including lookups caused by the use of the "include" mechanism or the "redirect" modifier.
You can validate if your registration is present and valid with this tool .
For more details about SPF specifications and creating an SPF entry, you can take a look at this article .
DKIM (required)
DKIM ( DomainKeys Identified Mail ) is an email authentication method that helps prevent spammers and fraudsters from impersonating a legitimate domain. An encrypted digital signature is included in the header of your emails to allow destination servers to verify that the email is actually from your organization.
The DKIM setup process normally goes through your email provider. This is the service that generates the key to use for the DNS entry that will be used for your DKIM.
So it varies from one service to another, but basically, you have to go to your provider's panel and go to the authentication section. This is where you will find the key in question as well as the selector to use for your DNS entry (the name of the entry is usually in the format SELECTOR._domainkey)
To validate your DKIM configuration, you can use this tool .
DMARC (required)
DMARC ( Domain-based Message Authentication Reporting and Conformance ) is a policy that tells the receiving mail server what to do after verifying SPF and DKIM records.
DMARC policy also provides a mechanism to send reports on emails that succeed or fail with DKIM or SPF. These reports are in a rather indigestible form and usually the organization chooses to send them to a third party service that takes care of making them more digestible for administrators.
For example, Postmark offers a free DMARC monitoring service that sends a detailed report on a weekly basis.
You can validate if your registration is present and valid with this tool .
Before applying a DMARC policy, make sure that your SPF and DKIM have been in place for at least 48 hours.
By implementing SPF, DKIM, and DMARC authentication recommendations, you should be able to maintain a consistent reputation regardless of the sending domain/service.
When you use email campaign or transactional services, they will also ask you to add DNS entries to authenticate the sending through their service. Most of the time these will be CNAME entries that point to the corresponding records of their service
BIMI (optional)
BIMI (Brand Indicators for Message Identification) is a slightly newer mechanism that allows the use of branded logos in email clients. In other words, this means that organizations that adopt BIMI will see their chosen logo displayed in their recipients' inboxes (for email providers that support it).
BIMI is strongly related to DMARC and therefore complements SPF and DKIM. You must first ensure that these 3 records are valid. Additionally, you must ensure that the "p" parameter of your DMARC policy is set to p=quarantine or p=reject.
While SPF, DKIM, and DMARC will help you land in your recipients' inboxes, BIMI helps build recipients' trust in you, which can reduce the likelihood that a recipient will mark your emails as spam or fraud.
First you need to create a logo in SVG Tiny PS format. You can find more details about the logo requirements here .
Also, you will need to obtain a VMC (Verified Mark Certificate) which certifies that you are indeed the owner of the logo. The VMC is optional for the publication of the BIMI. However, it is recommended and some providers like Google, will only display the logo in the presence of a VMC. A VMC costs about $1500 US per year. Some vendors offer VMCs including Digicert .
Finally, you will need to publish your BIMI as a DNS entry that indicates where your logo and, optionally, your VMC are located. You can use this generator to help you.
You can validate if your registration is present and valid with this tool .
For a full report on your email authentication, you can use Palisade's free tool .
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