2020 will see the implementation and development of new strategies and trends in digital marketing that will make this year a different and unknown roadmap – until now – for all those who have dared to navigate these waters. Therefore, if you don't want to be left behind, prepare your favorite coffee or tea and write down everything we tell you so you don't get left behind.
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VIDEOMARKETING
Indeed, this year it will once again be a fundamental piece for all those who do not want to be left behind in the latest digital marketing techniques . Although there are multiple formats, one of them would be to combine two different concepts, such as podcast and video . How? By having the radio program also filmed. Others are to use applications such as Instagram or TikTok. This is a formula that allows you to better connect with the audience since it puts a face to those behind a project and, therefore, personalizes it.
ADVERTISING COMES TO TIKTOK
If you are over 30, you may not have heard of this app, because the consumer profile is very young (mainly teenagers). However, in the short life of this mobile app – it was created in 2017 – it has managed canada business email list to get more than 500 million people in the world to access it monthly.
Being visual, using short video as a format, it is not surprising that important companies and brands have already advertised on TikTok; some examples would be Nike, Apple Music or even the third season of the successful series ' Stranger Things '.
PINTEREST ADS
Pinterest is an app with a lot of potential, and that is why in 2019 they decided to implement ads. The famous 'pins' allow the user to group together content that is interesting to them, from decoration, travel, valuable content, or whatever you can imagine! This can translate into certain sectors such as real estate, renovations or fashion... having the perfect opportunity so that, for example, when someone does a search for renovated bathrooms - to look for inspiration - they like a specific type of tile and can access the website where they can directly buy it. With this wide range of possibilities that it offers (and taking into account that it has 300 million users per month), why not advertise on this app?
VOICE SEARCHES
The future is here; audiences no longer have time to read, they want everything right away, so they prefer to either watch videos, listen to podcasts or use the new members of the family, voice assistants.
That is why language, and SEO in particular , has become the best ally to make your brand, company or product stand out from the rest. The use of a more natural language that resembles the way we speak and not the way searches were performed, makes the spectrum of possibilities new and with much to explore.
AUTOMATED MANAGEMENT
To streamline work on business content can sometimes be too mechanical. Using this type of tool to reduce the cost and monitor a large volume of tasks can solve this problem in a practical way. What type of content will be analyzed? Mainly audiovisual content, and in this way detailed reports can be automated in which new opportunities or profit margins that can be achieved within the market can be examined.