Co-registration: A cost-effective and high-potential lead acquisition tool
Posted: Wed Dec 04, 2024 4:54 am
Are you looking for new solutions to generate leads ? Co-registration is an effective and cost-effective acquisition lever . This inbound marketing technique allows you to collect emails and personal data from prospects through your own or partner collection media, such as consumer surveys or contests. We detail how it works, the advantages and points of attention to correctly implement the solution.
Co-registration: what is it?
Co-registration or co-subscription is a method used overseas chinese in usa data in digital marketing strategies. It consists of offering users who are completing a form, or who have just completed it, the option to subscribe to complementary services by checking an additional box. The subscription proposal can be made through:
Subscription to a newsletter;
Participation in a competition;
Subscription to a service;
The purchase of a product.
Co-registration is one of the acquisition techniques used in a lead generation strategy . It is based on the proposal of an attractive offer from a well-known brand to encourage the visitor to register, while also offering them secondary offers.
The data collected (title, surname, first name, date of birth, address, telephone number, postcode, opt-in email, etc.) are made available to partner companies selected by the Internet user. No validation is required.
In the case of double opt-in, the user's information is transmitted to the partner company once the email address has been validated. The latter is billed according to the number of leads transmitted.
What are the objectives of co-registration?
Co-registration allows you to address three major marketing needs:
Developing the prospect database / Prospect Relationship Management (PRM) for e-commerce, online media or services;
Rapidly increase the number of subscriptions to a newsletter;
Feeding telephone prospecting campaigns with the aim of making appointments or making sales over the phone. In the context of these telemarketing campaigns , telephone processing resources must be appropriately sized. This is an essential prerequisite for obtaining a high overall return on investment and an attractive cost per lead.
The advantages of co-registration
Discover the main benefits of co-registration:
The cost per lead for marketing co-registration is the lowest among all acquisition levers;
Co-registration allows for generating large volumes of qualified leads. By opting in, the user authorizes the use of his or her personal data. The information obtained about the contacts is accurate, as the forms are usually complete;
It is possible to customize form fields and collection periods;
This lead acquisition method is 100% GDPR compliant;
Implementing a co-registration marketing campaign requires few resources;
Co-registration is an easy-to-implement technique. It does not require advanced marketing knowledge or the use of sophisticated communication tools. Flexible, it can be used in any type of digital marketing strategy;
You own the data collected. You do not need to rent it.
Co-registration: achieving its implementation
An opt-in is used to obtain the consent of the recipient of an advertisement or commercial offer. It takes the form of a checkbox or button, followed by mentions. For example, in the case of co-registration:
"I agree that my personal data may be transmitted to the partners
Co-registration: what is it?
Co-registration or co-subscription is a method used overseas chinese in usa data in digital marketing strategies. It consists of offering users who are completing a form, or who have just completed it, the option to subscribe to complementary services by checking an additional box. The subscription proposal can be made through:
Subscription to a newsletter;
Participation in a competition;
Subscription to a service;
The purchase of a product.
Co-registration is one of the acquisition techniques used in a lead generation strategy . It is based on the proposal of an attractive offer from a well-known brand to encourage the visitor to register, while also offering them secondary offers.
The data collected (title, surname, first name, date of birth, address, telephone number, postcode, opt-in email, etc.) are made available to partner companies selected by the Internet user. No validation is required.
In the case of double opt-in, the user's information is transmitted to the partner company once the email address has been validated. The latter is billed according to the number of leads transmitted.
What are the objectives of co-registration?
Co-registration allows you to address three major marketing needs:
Developing the prospect database / Prospect Relationship Management (PRM) for e-commerce, online media or services;
Rapidly increase the number of subscriptions to a newsletter;
Feeding telephone prospecting campaigns with the aim of making appointments or making sales over the phone. In the context of these telemarketing campaigns , telephone processing resources must be appropriately sized. This is an essential prerequisite for obtaining a high overall return on investment and an attractive cost per lead.
The advantages of co-registration
Discover the main benefits of co-registration:
The cost per lead for marketing co-registration is the lowest among all acquisition levers;
Co-registration allows for generating large volumes of qualified leads. By opting in, the user authorizes the use of his or her personal data. The information obtained about the contacts is accurate, as the forms are usually complete;
It is possible to customize form fields and collection periods;
This lead acquisition method is 100% GDPR compliant;
Implementing a co-registration marketing campaign requires few resources;
Co-registration is an easy-to-implement technique. It does not require advanced marketing knowledge or the use of sophisticated communication tools. Flexible, it can be used in any type of digital marketing strategy;
You own the data collected. You do not need to rent it.
Co-registration: achieving its implementation
An opt-in is used to obtain the consent of the recipient of an advertisement or commercial offer. It takes the form of a checkbox or button, followed by mentions. For example, in the case of co-registration:
"I agree that my personal data may be transmitted to the partners
- of company X for commercial prospecting purposes by [email, SMS, mail]."
To be successful with a co-registration marketing strategy, it is essential to verify that the form complies with the General Data Protection Regulation (GDPR) regulations . The use that will be made of users' personal data must be clearly explained. In addition, the regulations require that users be given the possibility to access, modify or delete the information collected about them.
Another crucial point is choosing the right distribution network for your co-registration module. Ideally, you should select third-party websites in the same industry, but which do not offer exactly the same service as yours. Preferably, choose sites that match the interests and practices of your prospects.
Dataventure selects and activates the best websites instead of the advertiser. The Data & Performance Marketing agency has a network of more than 1,000 partners.
To generate as many leads as possible, you need to target as many prospects as possible through forms. Finally, remember to take care of your speech and invite users to discover your brand. To do this, use a short, clear and precise message.