organic content strategy) Engage with your audience (convert leads to sales) Paid ads Complete your WeChat marketing strategy So what does all this look like in real life? Example: Starbucks on WeChat The popular American coffee chain uses WeChat to increase brand awareness, run promotions, provide customer support, and more. Chinese Social Media - Starbucks WeChat Starbucks WeChat Official Account, Chat, Services Chinese Social Media - Starbucks WeChat Starbucks Channel, Mini Program Next we look at the Chinese lifestyle and community commerce app Xiaohongshu.
Xiaohongshu Xiaohongshu, also known as Little Red Book, or RED for russia whatsapp resource short, is a social commerce platform popular among young Chinese women. Founded in 2013 by private entrepreneur Miranda Qu, Xiaohongshu thrives on user-generated content. Compared to Instagram and Pinterest in the West, Xiaohongshu is China's leading lifestyle app, with 3.1.2 billion active users. Watch this video by Tait about the inside of Xiaohongshu.
Xiaohongshu Key Features Explore RED’s unique community business model that seamlessly blends UGC with online shopping. Social sharing (photos and recommendations) Short videos Product reviews and lifestyle advice Integrated social commerce (direct shopping via live links) Influencer collaborations So which areas are the most popular in RED? Xiaohongshu Key Features RED’s most used features include User Generated Content (UGC) Brand, product and