Case studies and how-to articles about email marketing

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The Most Popular Email Marketing Articles From MarketingSherpa’s 20 Years of Publishing
Email Marketing 2016: Nine case studies that show how marketers challenged “best practices” in key driver email campaigns
Email Marketing: 4 quick case studies to help you get higher open rates and more online sales
Crafting compelling subject lines
Email Checklists (Open Value Force and Open Cost Force checklists)
Email Subject Lines: 9 tactics to grab attention and boost open rates (part of this free email marketing reports bundle)
Subject Lines Tested: How to write subject lines that double your clickthrough rate
Crafting persuasive content
Email Checklists (Click Cost spain whatsapp resource Value and Click Cost Force checklists)
Are letter-style emails still effective?
Email Marketing: What I’ve learned from writing almost 1,000 emails for MarketingSherpa
Sales Funnel Copy: Five questions to help you create powerful message levers (this isn’t about email specifically, but could have some good context for writing email copy or an email series)
Email Marketing: How to engage with your current prospects and drive more traffic to your site
Understanding Customer Experience: 3 quick marketing case studies (including test results)
Interactive Email: 6 tactics to leverage the influence of social reinforcement
Optimizing for mobile
Mobile Email Marketing Optimization: Tips for beginner and advanced marketers from four experts
Mobile Micro Course (more about landing pages than email per se, but the goal of an email should be to drive people to a landing page)
Mobile Marketing: Optimizing the evolving landscape of mobile email marketing