But it's not an easy job and it's an everyday challenge.
Posted: Mon Jan 06, 2025 6:05 am
Daniel Burstein: Well, I like that example because in the days of traditional advertising, things were naturally finite in some way. Like you had a print ad and it was that size and sure, you had that horrible client who wanted to throw like ten things in there when only like two would fit. But still there was a finite size. So I love your blanket analogy because when it comes to something like a home page, for example, where everybody wants to be on, you can just make that whole page go forever and keep everyone happy and throw everything on there.
But saying that, Blake like it's a very like visceral and real thing of like, okay, it makes a lot of sense.
Carlos Cantu: With ten companies is particularly czech republic whatsapp resource tough. You know, like for instance, at the moment, one of the challenges we have in the marketing team at Freepik is that we have a very smart innovation team. We call it the labs, the free pick labs. They are super smart, so they come up with amazing ideas out of the blue in two weeks and they are like, Hey Carlos, we need to go to market with these.
And I'm like, This was not in the plan. Like we're planning to do AB and see how come, But it's a happy problem. It's just a very tough it's a very tough to salt but but, but that nowadays planning we're we're almost planning on how to work with with no plan we're like, can we, you know, put a team in place at a processing place that allows us to be as fluid and agile as possible because we don't know don't know what's going to be happening in one month with these guys, which is great.
But but it's tough.
Daniel Burstein: Yeah, yeah. That pace of change has really changed. Here's another issue. Speaking of toughness and discomfort, you say embrace discomfort to harness creativity. You said you learn this from Lorde's lemonade brand strategy, global marketing director at Grupo Bimbo. How did you learn this from Lourdes?
But saying that, Blake like it's a very like visceral and real thing of like, okay, it makes a lot of sense.
Carlos Cantu: With ten companies is particularly czech republic whatsapp resource tough. You know, like for instance, at the moment, one of the challenges we have in the marketing team at Freepik is that we have a very smart innovation team. We call it the labs, the free pick labs. They are super smart, so they come up with amazing ideas out of the blue in two weeks and they are like, Hey Carlos, we need to go to market with these.
And I'm like, This was not in the plan. Like we're planning to do AB and see how come, But it's a happy problem. It's just a very tough it's a very tough to salt but but, but that nowadays planning we're we're almost planning on how to work with with no plan we're like, can we, you know, put a team in place at a processing place that allows us to be as fluid and agile as possible because we don't know don't know what's going to be happening in one month with these guys, which is great.
But but it's tough.
Daniel Burstein: Yeah, yeah. That pace of change has really changed. Here's another issue. Speaking of toughness and discomfort, you say embrace discomfort to harness creativity. You said you learn this from Lorde's lemonade brand strategy, global marketing director at Grupo Bimbo. How did you learn this from Lourdes?