CMS Website Increases Demo Requests 4X for Bizible

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Shakhawat
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Joined: Mon Dec 09, 2024 4:44 am

CMS Website Increases Demo Requests 4X for Bizible

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Bizible came to New Breed looking for a partner to help it develop their new website on the HubSpot CMS. In the company's own words, their existing website was the "Frankenstein of B2B SaaS websites," and it wanted to bring their new site onto the CMS to have both their marketing automation and website live on the HubSpot platform since the site is the hub of their lead generation efforts.

Though Bizible was unhappy with the design of its old site, it didn't realize that a newly designed site on the CMS would triple conversion rates!

The Design:
Bizible worked closely with Studio Science on the rcs database website design concepts and artwork. Their partnership resulted in what we consider to be the epitome of a modern SaaS site. It has an incredibly clean design, minimal but impactful copy, and graphical elements that help convey the value of the platform. We were really excited to take these concepts to life on the HubSpot CMS.

First and foremost, the design incorporated key elements that focused on increasing visitor engagement, and gave our team opportunities to really bring the design to life. A great example of this is the homepage header, where Javascript is used to rotate through names of Bizible customers with their respective logos. This effect helped to capture visitors' attention and give them incentive to stay on the site and explore.

Further down the homepage, and throughout the site, variations of trust marks are employed such as:

A rotating slider of customer testimonials on the homepage (including a "Request a demo" CTA)
Simple graphics that walk visitors through the Bizible product
Industry-specific pages with case studies
The lead generation elements of the site are also clearly highlighted. For example, the resources section on the homepage, and a dedicated resource-center allow Bizible to highlight content offers in a way they weren't able to before. By placing these offers in easily accessible areas of the site, visitors have greater opportunities for conversion.

resources-to-sharpen-skills

Next, an inline form was included on all the pages of the site. Though this isn't native functionality in HubSpot, our team was able to style the embedded form and paired with the progressive profiling functionality of HubSpot forms, it makes it incredibly easy for a visitor to share their information with Bizible. Additionally, the inclusion of this persistent demo form reduces the hassle visitors have to go through to get in contact with someone at the company.

contact-for-more-information

To increase UX and free trial conversions, a locked navigation bar was put into place. For the first time, Bizible decided have a long-scrolling site design, and when you scroll through the pages, the free-trial CTA stays present. Before, if you scrolled past a certain point, you'd lose that opportunity for conversion.

Lastly, to conquer the top of the funnel, the design included a slide-in CTA on the blog. That way, when a reader scrolls down a certain amount, a relevant content offer will appear in the bottom, right-hand corner.

These core design elements have been the springboard for the success of Bizible's marketing, and have provided amazing results.
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