The fundamental tools
Posted: Sat Jan 04, 2025 4:49 am
Optimize your strategy based on the data you collect
Once you have collected the data, it is important to use it to optimize your inbound marketing strategy. For example, if a particular page on your website has a high bounce rate, therefore a suboptimal conversion rate, you may need to make changes to the content or design of the page to improve the user experience.
Read also Conversion Rate Optimization: what it is and why it is important .
The tools you use for your Inbound Marketing are crucial. As your business grows, you need more tools.
Starting from the website and social media, you then need tools (software) for Marketing Automation and a CRM (customer relationship management software) to bring together the data, and that all these "tools" integrate well with each other . There is no point in running large campaigns if you are not able to know what the armenia phone number lead customer has seen and what he has downloaded from your site, or how he has interacted on Facebook.
Then there are emails, landing pages , forms, CTAs (Call To Action) and more. If all these Tools have different suppliers, it generates a great complexity of management (different logins, different dashboards, different invoices, ...) that do not help those who have to manage everything.
There are many good tools to do all of these things, but you have to keep the complexity low, everything has to be as simple as possible. Look for a tool that has all of these tools in one environment. Otherwise, you will waste a lot of time moving between accounts and transferring data between platforms. We chose HubSpot .
Read also Why Hubspot Marketing Hub is essential for Inbound Marketing
Why You Should Hire an Inbound Marketing Agency
Inbound Marketing is a powerful methodology that offers great opportunities even to small and medium-sized businesses, to compete with the largest ones.
A methodology that must be applied with precision , perseverance and creativity , but above all investments , and not just financial ones . You have to invest time , the time of the people who are involved in the project within the company.
Once you have collected the data, it is important to use it to optimize your inbound marketing strategy. For example, if a particular page on your website has a high bounce rate, therefore a suboptimal conversion rate, you may need to make changes to the content or design of the page to improve the user experience.
Read also Conversion Rate Optimization: what it is and why it is important .
The tools you use for your Inbound Marketing are crucial. As your business grows, you need more tools.
Starting from the website and social media, you then need tools (software) for Marketing Automation and a CRM (customer relationship management software) to bring together the data, and that all these "tools" integrate well with each other . There is no point in running large campaigns if you are not able to know what the armenia phone number lead customer has seen and what he has downloaded from your site, or how he has interacted on Facebook.
Then there are emails, landing pages , forms, CTAs (Call To Action) and more. If all these Tools have different suppliers, it generates a great complexity of management (different logins, different dashboards, different invoices, ...) that do not help those who have to manage everything.
There are many good tools to do all of these things, but you have to keep the complexity low, everything has to be as simple as possible. Look for a tool that has all of these tools in one environment. Otherwise, you will waste a lot of time moving between accounts and transferring data between platforms. We chose HubSpot .
Read also Why Hubspot Marketing Hub is essential for Inbound Marketing
Why You Should Hire an Inbound Marketing Agency
Inbound Marketing is a powerful methodology that offers great opportunities even to small and medium-sized businesses, to compete with the largest ones.
A methodology that must be applied with precision , perseverance and creativity , but above all investments , and not just financial ones . You have to invest time , the time of the people who are involved in the project within the company.