Structure of a landing page that converts

[asikurrahman]

Alias. Make it clear and concise. Explain the offer/benefit and how to get it right away. You can optionally divide these two pieces of information into a title and a subtitle. For example:

Another important aspect is the coherence between the message with which you shared the link to your landing page and the title of the same. If you shared a link on social media, for example, make sure that the words you albania phone number lead used to invite to click are the same (or as relatable as possible) as the title of your landing page. Do not disorient the user with dispersive messages.

BODY COPY (body text)
This is the space dedicated to the description of your offer, where you can detail the features and benefits, and explicitly answer the questions that your buyer persona might ask. (If you don't know what it is or have doubts about how to identify your buyer persona, read here ).

Put yourself in your visitor's shoes, look at the page through his eyes.

Express yourself simply and effectively, both verbally and visually: use formatting, even design white spaces, so that your text is easy and pleasant to read.

Like pauses in music, white space in design determines its rhythm.

VISUAL (visual element)
Whether it's an image or a video, the visual is able to:

communicate complex concepts effectively and immediately , giving the perception of accessible content;
to excite - and therefore attract and induce action;
act as a trailer, visually anticipate the content , stimulating curiosity, making the offer credible, communicating reliability (“if I see it, it's real”).
You know, you choose a book by its cover.