The ROI on email marketing reaches 122%, according to eMarketer
Posted: Tue Dec 03, 2024 11:03 am
The ROI on email marketing reaches 122%, according to eMarketer
At Mittum we have never tired of mentioning that email marketing is far from dead (nor will we ever tire of saying so).
Strong figures for ROI in email marketing
Email is an increasingly mobile medium, and has therefore become an excellent tool for communication between users and between brands.
It may seem like the big screen for return on investment belongs to social media or display ads, but email marketing is surprisingly one of the mediums that generates the best results (in other words, the ROI on email marketing is one of the best out there).
To support this, today we cite the eMarketer study entitled “ Email Marketing Benchmarks 2016: Relevance, Frequency, Deliverability, and Mobility .”
This is a study that, through a 2016 survey conducted with it directors managers email lists American sellers (through the DMA and Demand Metric), found that email is considered a medium with a return on investment of around 122%.
The figure is impressive when compared to other media or marketing efforts also included in the study, as it ends up being four times higher.
How to increase ROI in email marketing?
Whether you're just starting out with email marketing or have been using it for a while , there are a few tips you may find useful to increase the ROI of your brand's email marketing efforts.
First, you need to direct your recipients somewhere, every time. After opening and reading the email, subscriber engagement can provide little to no ROI if you don't encourage them to take a specific action. You can place a call to action in the middle or bottom of your email, or even add multiple calls to action in different formats.
#ctaText??# What is ROI in Email Marketing and what does it owe its results to?
Finally, we would like to add another piece of advice: optimize the weight of the images in your email . You should know that photographs and illustrations make reading an email much more pleasant and attractive; however, images that are too heavy increase the loading time of emails and this can cause the user to become impatient, which will obviously end up in the email being abandoned before having read it completely.
At Mittum we have never tired of mentioning that email marketing is far from dead (nor will we ever tire of saying so).
Strong figures for ROI in email marketing
Email is an increasingly mobile medium, and has therefore become an excellent tool for communication between users and between brands.
It may seem like the big screen for return on investment belongs to social media or display ads, but email marketing is surprisingly one of the mediums that generates the best results (in other words, the ROI on email marketing is one of the best out there).
To support this, today we cite the eMarketer study entitled “ Email Marketing Benchmarks 2016: Relevance, Frequency, Deliverability, and Mobility .”
This is a study that, through a 2016 survey conducted with it directors managers email lists American sellers (through the DMA and Demand Metric), found that email is considered a medium with a return on investment of around 122%.
The figure is impressive when compared to other media or marketing efforts also included in the study, as it ends up being four times higher.
How to increase ROI in email marketing?
Whether you're just starting out with email marketing or have been using it for a while , there are a few tips you may find useful to increase the ROI of your brand's email marketing efforts.
First, you need to direct your recipients somewhere, every time. After opening and reading the email, subscriber engagement can provide little to no ROI if you don't encourage them to take a specific action. You can place a call to action in the middle or bottom of your email, or even add multiple calls to action in different formats.
#ctaText??# What is ROI in Email Marketing and what does it owe its results to?
Finally, we would like to add another piece of advice: optimize the weight of the images in your email . You should know that photographs and illustrations make reading an email much more pleasant and attractive; however, images that are too heavy increase the loading time of emails and this can cause the user to become impatient, which will obviously end up in the email being abandoned before having read it completely.