How to retain your customers through the newsletter

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To periodically update its customers, Edoné has chosen Mailchimp ® as its communication platform.Email Marketing. The collaboration with Clikka!com in this case involved consulting on the topics to propose to members and the optimization of news , highlighting titles and keywords, as well as the drafting of an editorial plan aimed at strategic planning.
Edoné newsletters normally contain three topics that are linked to in-depth information on the site. We tried to increase subscribers' interest by providing content on company news, but also technical content on materials used, ideas on bathroom furnishings, and even maintenance tips, in order to offer interesting content for many types of users.

This approach has paid off in terms of visits to the site: through greece telegram data the detailed analysis tools of the eMail marketing platform it was possible to note the increase in user interest and a greater number of clicks on the in-depth analysis proposed on the site.

From the previous image you can see how the peaks of visits to the site correspond to the sending of newsletters.

Content curation = more visits
The example of edonedesign.it highlights two fundamental aspects :

Constantly updating your website pages and optimizing certain keywords leads to an increase in visits from users who are not yet familiar with your company.
Regular information via newsletters allows you to enhance your brand and get new visits to your website .
Clikka!com is able to support you concretely in the development of your online promotion actions and follows, together with you, the right strategy to improve the contents to propose to your users on the web, taking care of the updates.