It is important that the prize is aligned with the profile of your target audience, as well as the effort that participants must make. This will be decisive when it comes to capturing quality leads . 7. Select the mechanics based on your objectives The range of campaigns you can run is very wide. Although the success of the action and obtaining a good conversion rate depend on the factors we have just seen, there are certain campaigns that are especially advisable when looking to capture leads .
AC with instant prize distribution or discounts are a italy telephone number data magnet for attracting users. This is the case of Scratch and Win and the Wheel of Fortune . In this type of campaign, the game is played with the massive draw of prizes and the claim of a “sure prize” which, in most cases, are discounts or other benefits, such as “2 for 1” or “free shipping”, which seeks to encourage purchases.
Tests , whether personality or knowledge-based, are also highly participatory. The key is to choose current topics that are in line with the brand and that users can identify with. Including few questions, as well as images or gifs in the response options, can improve the conversion rate. Do you want to launch a lead capture campaign with interactive content. If you don't know which mechanism best fits your objectives and your brand, write to us at info@cool-tabs.
In this sense, actions
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nusaiba131
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