What solutions can be adopted to get around the problem?
Posted: Sat Dec 28, 2024 10:28 am
Looking at the statistics of some of our clients, the percentage of “not provided” in some cases grows up to 30% of visits , a figure that is absolutely not negligible.
The high increase in accesses for which no data is provided has been recorded since March 2012, when Google decided to automatically redirect all users logged into its services to the SSL version, in all countries. Since this data is collected on a protected channel, it is no longer made available and is displayed on Analytics with the wording “not provided”.
Landing Page Filter
The “not provided” entry cannot be eliminated, but it can be interpreted . In fact, even if it is not possible to know which keywords logged-in users have typed, it is possible to know which page they landed on.
Search landing pages are not censored and can be analyzed by clicking on the “not provided” value and selecting Secondary dimension > Traffic sources > Landing pages.
We will have an idea of what users searched for to reach those pages.
View Search Queries
A second method to examine the most relevant keywords for your france telegram data site is to activate the Google Webmaster Tools tool and then analyze the “Search Engine Optimization” report in Analytics. In particular, it is interesting to evaluate the data relating to “Search Queries” , or the keywords that brought visits to your site from the Google search engine alone.
The Analytics “Keywords” tool differs from Webmaster “Queries” in that it shows all the words that brought traffic to your site, from all search engines.
Webmaster tools, on the other hand, also shows the total search volume generated on Google by that query, how many clicks were directed to your site and the average position that your page has in the results. Knowing the ratio between search volume and clicks made on your site (click-through-rate) is very useful to understand if a keyword is important and attractive enough for the visitor. I can also understand if I am using a certain keyword badly and make changes following this analysis.
The high increase in accesses for which no data is provided has been recorded since March 2012, when Google decided to automatically redirect all users logged into its services to the SSL version, in all countries. Since this data is collected on a protected channel, it is no longer made available and is displayed on Analytics with the wording “not provided”.
Landing Page Filter
The “not provided” entry cannot be eliminated, but it can be interpreted . In fact, even if it is not possible to know which keywords logged-in users have typed, it is possible to know which page they landed on.
Search landing pages are not censored and can be analyzed by clicking on the “not provided” value and selecting Secondary dimension > Traffic sources > Landing pages.
We will have an idea of what users searched for to reach those pages.
View Search Queries
A second method to examine the most relevant keywords for your france telegram data site is to activate the Google Webmaster Tools tool and then analyze the “Search Engine Optimization” report in Analytics. In particular, it is interesting to evaluate the data relating to “Search Queries” , or the keywords that brought visits to your site from the Google search engine alone.
The Analytics “Keywords” tool differs from Webmaster “Queries” in that it shows all the words that brought traffic to your site, from all search engines.
Webmaster tools, on the other hand, also shows the total search volume generated on Google by that query, how many clicks were directed to your site and the average position that your page has in the results. Knowing the ratio between search volume and clicks made on your site (click-through-rate) is very useful to understand if a keyword is important and attractive enough for the visitor. I can also understand if I am using a certain keyword badly and make changes following this analysis.