Cross-Channel campaigns to promote events
Posted: Sat Dec 28, 2024 8:56 am
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Article updated 11 months ago by NewsMDirector
Cross-channel marketing campaigns for events
Physical events are one of the main points of connection for many brands with their users. In fact, they are one of the best opportunities for any company to cultivate its brand and showcase it to potential customers.
There are multiple elements involved in any event communication: from an email marketing campaign to landing pages created before the event, without forgetting spaces on social networks or other digital activities that are cyprus whatsapp phone numbers used to publicize the event.
For an event to be a success, it is essential that there is a sufficient audience. Therefore, managing all channels as if they were Cross-Channel campaigns is a strategy that is increasingly used and that results in greater effectiveness when communicating an event .
TABLE OF CONTENTS
4 Basic Elements in Cross-Channel Event Campaigns
1.- Email marketing
2.- SMS marketing
3.- Landing pages
4.- Social networks
4 Basic Elements in Cross-Channel Event Campaigns
There are more and more events that manage multiple channels with the aim of informing users and, above all, attracting leads who want to participate in the next edition. Many of them carry out interesting actions but in some cases the effort in the different channels is not fully coordinated. To achieve this, a Cross-Channel Marketing strategy should take into account the following 4 elements:
1.- Email marketing
email marketing for events
Email is one of the basic channels in Cross-Channel campaigns to maintain contact with users, which is known as lead nurturing .
From informing attendees of the previous edition by giving access to videos of the presentations or downloads of the presentations to information about the speakers and the program that is being finalized, email is one of the fundamental elements of any digital marketing campaign.
The image shows a newsletter from the European Ecommerce Conference, an event that has been running for a few years and that uses this channel to keep its users informed. In this particular email, in addition to providing information about the program that will be running this year, subscribers are encouraged to register for discounts at the event.
2.- SMS marketing
SMS marketing is one of the channels that is gaining more importance and greater value for Cross-Channel campaigns, especially since the emergence of rich SMS , messages that enrich traditional SMS with links to landing pages, for example.
The advantage of this channel is that it almost guarantees with 100% certainty that the user will receive the message. Therefore, SMS marketing is ideal for reaching those users who you know have not opened your last emails but who in other years have registered at the last minute.
Informing these users about early bird offers, i.e. those who register first, can help increase conversions in the initial phases.
3.- Landing pages
A good landing page strategy for your cross-channel campaigns can be the key to ensuring the success of your event. Although the ideal is to build the strategy with multiple landing pages, each focused on a specific objective , many brands use their own corporate website as a succession of landing pages that show the evolutions throughout the year.
landing page EEC tickets
In the example chosen, you can see a first page focused on capturing registrations, from which you can buy tickets online. This landing page would come after others that could provide information about the event dates, the speakers confirmed, the structure of the program, all of which is information prior to the event.
However, during the event it is also interesting to build a landing page that shows the specific program that is being developed.
EEC program landing page
4.- Social networks
Facebook, Twitter and Instagram are essential spaces for communicating any event, not only to publicise it before and during its execution, but also to attract traffic to landing pages.
In addition, social networks are essential in Cross-Channel campaigns for attracting potential customers both organically and using pay-per-click (PPC) ads or serving as support for display retargeting campaigns .
EEC social networks
MDirector allows you to bring all your digital marketing together in one place. MDirector Cross-Channel Marketing is the first and only tool for running Cross-Channel campaigns. Capture leads using our landing page builder and communicate across all channels: Email, Mobile, Display and Social Ads.
Article updated 11 months ago by NewsMDirector
Cross-channel marketing campaigns for events
Physical events are one of the main points of connection for many brands with their users. In fact, they are one of the best opportunities for any company to cultivate its brand and showcase it to potential customers.
There are multiple elements involved in any event communication: from an email marketing campaign to landing pages created before the event, without forgetting spaces on social networks or other digital activities that are cyprus whatsapp phone numbers used to publicize the event.
For an event to be a success, it is essential that there is a sufficient audience. Therefore, managing all channels as if they were Cross-Channel campaigns is a strategy that is increasingly used and that results in greater effectiveness when communicating an event .
TABLE OF CONTENTS
4 Basic Elements in Cross-Channel Event Campaigns
1.- Email marketing
2.- SMS marketing
3.- Landing pages
4.- Social networks
4 Basic Elements in Cross-Channel Event Campaigns
There are more and more events that manage multiple channels with the aim of informing users and, above all, attracting leads who want to participate in the next edition. Many of them carry out interesting actions but in some cases the effort in the different channels is not fully coordinated. To achieve this, a Cross-Channel Marketing strategy should take into account the following 4 elements:
1.- Email marketing
email marketing for events
Email is one of the basic channels in Cross-Channel campaigns to maintain contact with users, which is known as lead nurturing .
From informing attendees of the previous edition by giving access to videos of the presentations or downloads of the presentations to information about the speakers and the program that is being finalized, email is one of the fundamental elements of any digital marketing campaign.
The image shows a newsletter from the European Ecommerce Conference, an event that has been running for a few years and that uses this channel to keep its users informed. In this particular email, in addition to providing information about the program that will be running this year, subscribers are encouraged to register for discounts at the event.
2.- SMS marketing
SMS marketing is one of the channels that is gaining more importance and greater value for Cross-Channel campaigns, especially since the emergence of rich SMS , messages that enrich traditional SMS with links to landing pages, for example.
The advantage of this channel is that it almost guarantees with 100% certainty that the user will receive the message. Therefore, SMS marketing is ideal for reaching those users who you know have not opened your last emails but who in other years have registered at the last minute.
Informing these users about early bird offers, i.e. those who register first, can help increase conversions in the initial phases.
3.- Landing pages
A good landing page strategy for your cross-channel campaigns can be the key to ensuring the success of your event. Although the ideal is to build the strategy with multiple landing pages, each focused on a specific objective , many brands use their own corporate website as a succession of landing pages that show the evolutions throughout the year.
landing page EEC tickets
In the example chosen, you can see a first page focused on capturing registrations, from which you can buy tickets online. This landing page would come after others that could provide information about the event dates, the speakers confirmed, the structure of the program, all of which is information prior to the event.
However, during the event it is also interesting to build a landing page that shows the specific program that is being developed.
EEC program landing page
4.- Social networks
Facebook, Twitter and Instagram are essential spaces for communicating any event, not only to publicise it before and during its execution, but also to attract traffic to landing pages.
In addition, social networks are essential in Cross-Channel campaigns for attracting potential customers both organically and using pay-per-click (PPC) ads or serving as support for display retargeting campaigns .
EEC social networks
MDirector allows you to bring all your digital marketing together in one place. MDirector Cross-Channel Marketing is the first and only tool for running Cross-Channel campaigns. Capture leads using our landing page builder and communicate across all channels: Email, Mobile, Display and Social Ads.