Google My Business audit: how to do it?
Posted: Sat Dec 28, 2024 6:26 am
To generate in-store traffic , you know that you need to work on your online visibility . But by what means? Today we are going to focus on your Google My Business (GMB) listings, a very powerful tool for your local SEO. Indeed, did you know that 36% of your local SEO depends on your GMB listings 1 ? And that the Google Local Pack occupies the first position of the SERP in 93% of cases 2 ?
To optimize your Google Business Profile , it is lithuania mobile phone number list necessary to have a global vision of the performance of each of your files. To do this, you must carry out a Google My Business Audit which will allow you to make the necessary adjustments and maximize your online presence. Come on, follow the guide, we'll explain everything to you!
1. Why do a Google My Business Audit?
2. How to audit your Google listings?
3. Why choose Digitaleo’s Google my Business audit tool?
Conclusion
Google My Business audit: how to do it?
1. Why do a Google My Business Audit?
First of all, to take stock of the situation overall . We know that it is sometimes difficult to have a precise and instant assessment of your online visibility . Even more so for a network with many points of sale. Carrying out a Google My Business Audit allows you to draw up a table at a given moment of your performance.
An audit also highlights your strengths and weaknesses . You can then put in place an action plan to make the necessary adjustments and increase your competitiveness. For example, you may realize that 5% of your establishments have not provided a website and remedy this.
In addition to analyzing your Google listings, some audit tools allow you to receive personalized recommendations and a competitive analysis . You therefore have all the keys in hand to maximize your visibility in your catchment areas!
To summarize, carrying out a Google Business Profile Audit allows you to have optimized Google establishment files which improves local SEO . Thanks to this efficient local SEO you ensure an effective drive to store and therefore an increase in your turnover!
How to audit your files
2. How to audit your Google listings?
Now that you are convinced by the benefits of a Google My Business Audit, let's find out which indicators you should analyze .
The existence of your Google My Business listings
Start with two simple questions: Do all your locations have a Google listing? How many do you need to create to reach 100%?
This KPI is very important because it is the basis of your online visibility. Without Google business listings, there is no optimized online presence and therefore far fewer customers.
Keep in mind that, thanks to its position in the SERP, 62% of Internet users consult the Google Business Profile even before the brand's website 3 .
Claiming your Google My Business Profile
Second, you need to verify that you own the Google listings for all your points of sale. Sometimes you may have duplicates (internal or fraudulent), which can lead to a suspension by Google. A sanction that is best avoided so as not to penalize your local SEO .
By claiming all of your Google My Business listings, you have complete control over your local awareness and brand image .
The completeness of your Google sheets
Here, it is about auditing the individual content of each of your Google My Business files . This can be colossal for a network of brands but it is essential to develop your performance.
As you know, your Google business listings contain different elements about your business and your points of sale. These include, for example, your website, photos, opening hours, address, description, etc. But did you know that this content directly influences your online visibility ? The more complete your listings are, the more effective your local SEO is!
We therefore advise you to check the individual completion rate of each of your Google listings. This will allow you to identify the missing elements and fill them in. Don't panic, a Google My Business Audit tool can do this for you and save you valuable time.
Your customer reviews
Finally, don't forget to analyze your customer reviews. They are very important for your e-reputation and therefore for your online visibility . It is a digital showcase that reassures and convinces your potential buyers.
Your customer reviews also play an important role in your local SEO as they determine 16% of Google ranking 4 .
To audit your customer reviews, you need to analyze for all your files:
Your overall rating : the goal is to have at least 4 stars.
Your number of customer reviews : the goal is to collect 100 new customer reviews per year.
The freshness of your customer reviews : the more recent and regular they are, the better your performance.
Your response rate : The goal is to respond to 100% of comments.
Your response time : the goal is to respond in less than 72 hours.
Why choose the Digitaleo tool?
3. Why choose Digitaleo’s Google My Business Audit tool?
Carrying out a Google Business Profile Audit is very time-consuming for a network of brands. Digitaleo's audit tool allows you to analyze all the indicators of your Google listings and save you valuable time. In addition, it provides you with a detailed summary and personalized recommendations to increase your performance .
The Digitaleo audit tool is also a global system that allows you to analyze 6 major themes of your local marketing:
Presence Management
Customer Reviews
Google Ads
Social networks
Social Ads
Direct Marketing
Thanks to its database of nearly 3,100 French retail networks and 206,000 points of sale, the Digitaleo audit provides you with a precise competitive analysis . Whether you are a retail network or an independent trader, you will receive a detailed report adapted to your structure. A marketing expert will also provide you with a free restitution to answer all your questions.
Digitaleo audit tool
Conclusion
Auditing your Google My Business listings is essential to improve your online presence and therefore attract customers to points of sale . To carry out a complete audit of your Google Business Profile, you must study a certain number of indicators precisely. Existence, claim, completeness and customer reviews must be analyzed for each of your Google establishment listings.
To save time, you can rely on Digitaleo's Google My Business Audit tool . You will receive a detailed report of each indicator, for all of your Google listings. Thanks to these elements, you will be able to set up an action plan to perfectly optimize your local visibility !
To optimize your Google Business Profile , it is lithuania mobile phone number list necessary to have a global vision of the performance of each of your files. To do this, you must carry out a Google My Business Audit which will allow you to make the necessary adjustments and maximize your online presence. Come on, follow the guide, we'll explain everything to you!
1. Why do a Google My Business Audit?
2. How to audit your Google listings?
3. Why choose Digitaleo’s Google my Business audit tool?
Conclusion
Google My Business audit: how to do it?
1. Why do a Google My Business Audit?
First of all, to take stock of the situation overall . We know that it is sometimes difficult to have a precise and instant assessment of your online visibility . Even more so for a network with many points of sale. Carrying out a Google My Business Audit allows you to draw up a table at a given moment of your performance.
An audit also highlights your strengths and weaknesses . You can then put in place an action plan to make the necessary adjustments and increase your competitiveness. For example, you may realize that 5% of your establishments have not provided a website and remedy this.
In addition to analyzing your Google listings, some audit tools allow you to receive personalized recommendations and a competitive analysis . You therefore have all the keys in hand to maximize your visibility in your catchment areas!
To summarize, carrying out a Google Business Profile Audit allows you to have optimized Google establishment files which improves local SEO . Thanks to this efficient local SEO you ensure an effective drive to store and therefore an increase in your turnover!
How to audit your files
2. How to audit your Google listings?
Now that you are convinced by the benefits of a Google My Business Audit, let's find out which indicators you should analyze .
The existence of your Google My Business listings
Start with two simple questions: Do all your locations have a Google listing? How many do you need to create to reach 100%?
This KPI is very important because it is the basis of your online visibility. Without Google business listings, there is no optimized online presence and therefore far fewer customers.
Keep in mind that, thanks to its position in the SERP, 62% of Internet users consult the Google Business Profile even before the brand's website 3 .
Claiming your Google My Business Profile
Second, you need to verify that you own the Google listings for all your points of sale. Sometimes you may have duplicates (internal or fraudulent), which can lead to a suspension by Google. A sanction that is best avoided so as not to penalize your local SEO .
By claiming all of your Google My Business listings, you have complete control over your local awareness and brand image .
The completeness of your Google sheets
Here, it is about auditing the individual content of each of your Google My Business files . This can be colossal for a network of brands but it is essential to develop your performance.
As you know, your Google business listings contain different elements about your business and your points of sale. These include, for example, your website, photos, opening hours, address, description, etc. But did you know that this content directly influences your online visibility ? The more complete your listings are, the more effective your local SEO is!
We therefore advise you to check the individual completion rate of each of your Google listings. This will allow you to identify the missing elements and fill them in. Don't panic, a Google My Business Audit tool can do this for you and save you valuable time.
Your customer reviews
Finally, don't forget to analyze your customer reviews. They are very important for your e-reputation and therefore for your online visibility . It is a digital showcase that reassures and convinces your potential buyers.
Your customer reviews also play an important role in your local SEO as they determine 16% of Google ranking 4 .
To audit your customer reviews, you need to analyze for all your files:
Your overall rating : the goal is to have at least 4 stars.
Your number of customer reviews : the goal is to collect 100 new customer reviews per year.
The freshness of your customer reviews : the more recent and regular they are, the better your performance.
Your response rate : The goal is to respond to 100% of comments.
Your response time : the goal is to respond in less than 72 hours.
Why choose the Digitaleo tool?
3. Why choose Digitaleo’s Google My Business Audit tool?
Carrying out a Google Business Profile Audit is very time-consuming for a network of brands. Digitaleo's audit tool allows you to analyze all the indicators of your Google listings and save you valuable time. In addition, it provides you with a detailed summary and personalized recommendations to increase your performance .
The Digitaleo audit tool is also a global system that allows you to analyze 6 major themes of your local marketing:
Presence Management
Customer Reviews
Google Ads
Social networks
Social Ads
Direct Marketing
Thanks to its database of nearly 3,100 French retail networks and 206,000 points of sale, the Digitaleo audit provides you with a precise competitive analysis . Whether you are a retail network or an independent trader, you will receive a detailed report adapted to your structure. A marketing expert will also provide you with a free restitution to answer all your questions.
Digitaleo audit tool
Conclusion
Auditing your Google My Business listings is essential to improve your online presence and therefore attract customers to points of sale . To carry out a complete audit of your Google Business Profile, you must study a certain number of indicators precisely. Existence, claim, completeness and customer reviews must be analyzed for each of your Google establishment listings.
To save time, you can rely on Digitaleo's Google My Business Audit tool . You will receive a detailed report of each indicator, for all of your Google listings. Thanks to these elements, you will be able to set up an action plan to perfectly optimize your local visibility !