Social Media Animation: 6 Content Ideas
Posted: Sat Dec 28, 2024 5:29 am
In 2024, 62.3% of the world's population will use social networks 1 ? Today, this communication channel is an essential lever for companies wishing to develop their activity and stand out.
More and more brands understand the challenge of social media animation in order to improve their online visibility . They use social-to-store to attract their audiences in store through social networks. It is an effective means since 72% of companies have seen their turnover increase 2 thanks to it.
In this article, you will find 6 ideas for content spain phone number library to publish on your social networks and thus generate in-store traffic .
1. Announce a new product or service
2. Organize a contest
3. Talk about your teams/yourself
4. Share your customer reviews
5. Reveal your backstage
6. Get inspired by world days
Conclusion
announcement new ideas contents
1. Announce a new product or service
Announcing the release of a new product or service represents a double challenge. The first is to continue to maintain proximity with your subscribers so that they continue to follow you. The second is to attract new people to subscribe . For the announcement to be successful, do not hesitate to create suspense. Thus, several conditions must be respected.
Rather than going straight to the point and announcing your new product , try teasing to pique your subscribers' curiosity. They will be informed that something is going to happen soon without guessing what it is and the wait, the suspense will increase interest in your launch announcement.
This can be a video, a photo, a visual in the form of games (word to find, words to fit, riddle, etc.) or simply a title like “D-2”. Clues should still be included, this will give people something to make assumptions about and feel involved.
By doing this, you will pique the curiosity of your subscribers by pushing them to think, give their opinions, share... Indeed, if one of your subscribers is receptive to your teaser and gets involved in the reflection, he will be more likely to share the news with his network. This can extend the diffusion of the information and bring you more subscribers.
social media competition
2. Organize a contest
Choose the right gift
Just like announcing a new product or service, you need to pique your audience's interest. The rules of the game should be simple and the gift should also appear attractive and match the expectations of your subscribers or time of year.
To be more concrete, do not offer a lawnmower in winter, and even less if you are a clothing brand.
Identify the objectives of your competition
Ask yourself the question of the objective of your competition:
Is it to increase your community ? In this case, go for likes and shares or comments
Is it to enrich your database ? In this case, create a specific form with the information you want to collect: age, interests, family situation, etc. But be careful not to ask for too much, otherwise you risk discouraging participants.
Establish the rules for participation
Once your goal is clear, publish your rules of the game : like the post, follow the account(s), share in a story, tag a person, fill out a form… It’s up to you to decide what the conditions are. Don’t forget to specify the end dates for participating. Then, plan a post or story announcing the winner(s) .
3. Talk about your teams/yourself
The point of talking about yourself or your teams is to show the human aspect behind the brand, product, or service and to express your personality. Here are some examples of speaking engagements:
A portrait of the employees , a photo accompanied by a presentation: profession, experience, expertise, specialty and according to your possibilities: more personal aspects such as passions, favorite film etc. to be defined according to your positioning and your values.
If you are a B2C business, highlight salespeople or employees that local customers know to build proximity.
A group photo to present the company as a whole.
Get your employees involved to embody products or services: here is an example of Decathlon salespeople announcing the arrival of the new summer collection in outfits…
By highlighting these moments of life within your company, you demonstrate that you are a group of people collaborating to make the company prosper. You thus emphasize the importance of people and cooperation in collective success.
share customer reviews content animation social networks
4. Share your customer reviews
It is estimated that 90% of consumers refer to positive online reviews before purchasing 3. Indeed, having customer testimonials can be an asset to convince new people to use your product or service.
The presentation of customer reviews depends on your preferences. Several possibilities:
Google Style: identify the elements that make up the graphic charter: colors, stars, font, etc.
A jumble of all the answers obtained via a survey on social networks. Take the most relevant opinions . You can select a few that you post in a carousel or several as in the example
The goal is to prove your credibility to potential customers and to strengthen the trust established with your current and potential consumers. Now, it's up to you to collect customer reviews .
5. Reveal your backstage
Revealing the backstage is an opportunity to show the other side of the decor and create proximity with your subscribers. You can both address professional topics such as preparing for events, meetings, your working method, etc., but also lighter topics such as employees' birthdays, pastries in the morning, etc. The goal is simply to share a little of your daily life while choosing the moments so that it serves your brand objectives: conviviality, expertise, employer brand, etc.
6. Get inspired by world days
World days are a source of inspiration to support launches or speeches but also to defend causes that are close to your heart. Take the time to look at our marketing calendar where these events are gathered in one document. Make sure that it is still linked to your actions and commitments. It is the ideal opportunity to put yourself in the spotlight and show that you are aware of important issues.
Conclusion
Social media animation is important for your business because it contributes greatly to its visibility . It is important to organize your publications, find ideas and define a precise strategy to follow. Also, do not hesitate to draw inspiration from other companies.
However, keep in mind that each social network has its own identity. It is therefore necessary to adapt the text in particular because the target of the person to whom we are addressing is not the same.
To complete your knowledge on social networks , we advise you to learn a little more about social-to-store, its usefulness and how to set it up.
More and more brands understand the challenge of social media animation in order to improve their online visibility . They use social-to-store to attract their audiences in store through social networks. It is an effective means since 72% of companies have seen their turnover increase 2 thanks to it.
In this article, you will find 6 ideas for content spain phone number library to publish on your social networks and thus generate in-store traffic .
1. Announce a new product or service
2. Organize a contest
3. Talk about your teams/yourself
4. Share your customer reviews
5. Reveal your backstage
6. Get inspired by world days
Conclusion
announcement new ideas contents
1. Announce a new product or service
Announcing the release of a new product or service represents a double challenge. The first is to continue to maintain proximity with your subscribers so that they continue to follow you. The second is to attract new people to subscribe . For the announcement to be successful, do not hesitate to create suspense. Thus, several conditions must be respected.
Rather than going straight to the point and announcing your new product , try teasing to pique your subscribers' curiosity. They will be informed that something is going to happen soon without guessing what it is and the wait, the suspense will increase interest in your launch announcement.
This can be a video, a photo, a visual in the form of games (word to find, words to fit, riddle, etc.) or simply a title like “D-2”. Clues should still be included, this will give people something to make assumptions about and feel involved.
By doing this, you will pique the curiosity of your subscribers by pushing them to think, give their opinions, share... Indeed, if one of your subscribers is receptive to your teaser and gets involved in the reflection, he will be more likely to share the news with his network. This can extend the diffusion of the information and bring you more subscribers.
social media competition
2. Organize a contest
Choose the right gift
Just like announcing a new product or service, you need to pique your audience's interest. The rules of the game should be simple and the gift should also appear attractive and match the expectations of your subscribers or time of year.
To be more concrete, do not offer a lawnmower in winter, and even less if you are a clothing brand.
Identify the objectives of your competition
Ask yourself the question of the objective of your competition:
Is it to increase your community ? In this case, go for likes and shares or comments
Is it to enrich your database ? In this case, create a specific form with the information you want to collect: age, interests, family situation, etc. But be careful not to ask for too much, otherwise you risk discouraging participants.
Establish the rules for participation
Once your goal is clear, publish your rules of the game : like the post, follow the account(s), share in a story, tag a person, fill out a form… It’s up to you to decide what the conditions are. Don’t forget to specify the end dates for participating. Then, plan a post or story announcing the winner(s) .
3. Talk about your teams/yourself
The point of talking about yourself or your teams is to show the human aspect behind the brand, product, or service and to express your personality. Here are some examples of speaking engagements:
A portrait of the employees , a photo accompanied by a presentation: profession, experience, expertise, specialty and according to your possibilities: more personal aspects such as passions, favorite film etc. to be defined according to your positioning and your values.
If you are a B2C business, highlight salespeople or employees that local customers know to build proximity.
A group photo to present the company as a whole.
Get your employees involved to embody products or services: here is an example of Decathlon salespeople announcing the arrival of the new summer collection in outfits…
By highlighting these moments of life within your company, you demonstrate that you are a group of people collaborating to make the company prosper. You thus emphasize the importance of people and cooperation in collective success.
share customer reviews content animation social networks
4. Share your customer reviews
It is estimated that 90% of consumers refer to positive online reviews before purchasing 3. Indeed, having customer testimonials can be an asset to convince new people to use your product or service.
The presentation of customer reviews depends on your preferences. Several possibilities:
Google Style: identify the elements that make up the graphic charter: colors, stars, font, etc.
A jumble of all the answers obtained via a survey on social networks. Take the most relevant opinions . You can select a few that you post in a carousel or several as in the example
The goal is to prove your credibility to potential customers and to strengthen the trust established with your current and potential consumers. Now, it's up to you to collect customer reviews .
5. Reveal your backstage
Revealing the backstage is an opportunity to show the other side of the decor and create proximity with your subscribers. You can both address professional topics such as preparing for events, meetings, your working method, etc., but also lighter topics such as employees' birthdays, pastries in the morning, etc. The goal is simply to share a little of your daily life while choosing the moments so that it serves your brand objectives: conviviality, expertise, employer brand, etc.
6. Get inspired by world days
World days are a source of inspiration to support launches or speeches but also to defend causes that are close to your heart. Take the time to look at our marketing calendar where these events are gathered in one document. Make sure that it is still linked to your actions and commitments. It is the ideal opportunity to put yourself in the spotlight and show that you are aware of important issues.
Conclusion
Social media animation is important for your business because it contributes greatly to its visibility . It is important to organize your publications, find ideas and define a precise strategy to follow. Also, do not hesitate to draw inspiration from other companies.
However, keep in mind that each social network has its own identity. It is therefore necessary to adapt the text in particular because the target of the person to whom we are addressing is not the same.
To complete your knowledge on social networks , we advise you to learn a little more about social-to-store, its usefulness and how to set it up.