Comscore Total Digital, the new tool for social measurement of brands and media

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Comscore is taking a new step forward in digital measurement and is introducing a new tool that integrates social audiences into digital audiences . With Total Digital, Comscore integrates measurement of all digital environments and is once again at the forefront of the industry worldwide.

Comscore Total Digital is the cross-platform, cross-device list of indonesia cell phone numbers measurement solution for content, advertising, social and video, including YouTube and other walled gardens like Google AMP, Apple News, and more , as well as browsing and apps in its mobile utility.

The importance of social media in brand and media communication is growing, proven and evident. Therefore, it is increasingly essential to measure the incremental audience that all this social audience contributes to have a global vision of the total capacity to impact the user . To this we must add the analysis of the type of audience impacted and the value that each social network contributes. With Comscore Total Digital it is possible to monitor all the digital environments that form part of the competitive landscape.

«In an increasingly complex context of audience measurement, all the data confirms the growing importance of the social audience . That is why at Comscore we have developed tools such as Total Digital to measure the impact of this audience that interacts with brands. In this way, we are finally able to provide a complete view of the real audience by complementing the digital measurement that was previously analysed with this new tool», highlights Julia Sizova , Country Manager South EMEA at Comscore.