Experiences born from the heat of Apple Vision Pro open the portfolio of 76% of Spanish companies
Posted: Thu Dec 26, 2024 8:55 am
The Apple Vision Pro was launched in the United States on February 2 and costs a whopping $3,699. However, although its European launch date is still unknown and its exorbitant price is definitely not within everyone's reach, Apple's new mixed reality glasses have already captivated many Spanish companies.
According to a recent study conducted by changsha mobile phone numbers database Sortlist among 1,000 business owners in our country, 76% of companies say they are willing to invest in immersive experiences specially adapted to the Apple Vision Pro.
20.96% of Spanish companies have already begun investing in experiences born from the heat of the Apple Vision Pro, while 55.09% plan to do so in the near future.
Only 23.95% of the companies surveyed rule out allocating budget items to marketing experiences compatible with Apple Vision Pro.
If we look at the volume of budgets that companies plan to allocate to Apple glasses, 27.72% intend to spend between 10,000 and 30,000 euros, while 28.8% will not invest more than 10,000 euros.
The budgets considered by companies that have not yet invested in the Apple Vision Pro but wish to do so in the future are in line with the figures put on the table by those companies that have already succumbed to the charms of this device. 38.57% of those who have already invested in experiences for the Apple Vision Pro have spent between 10,000 and 30,000 euros.
In terms of the purposes for which Spanish companies will invest in experiences for the Apple Vision Pro, virtual “demos” stand out in particular. 26.38% will rely on Apple’s new spatial computing device to carry out virtual demonstrations, while 23.23% will do virtual “networking”, 16.54% will bet on virtual reality games , 14.96% will invest in advertising optimized for the Apple Vision Pro, 10.24% will create virtual “showrooms” and 8.66% will create virtual brand experiences.
According to a recent study conducted by changsha mobile phone numbers database Sortlist among 1,000 business owners in our country, 76% of companies say they are willing to invest in immersive experiences specially adapted to the Apple Vision Pro.
20.96% of Spanish companies have already begun investing in experiences born from the heat of the Apple Vision Pro, while 55.09% plan to do so in the near future.
Only 23.95% of the companies surveyed rule out allocating budget items to marketing experiences compatible with Apple Vision Pro.
If we look at the volume of budgets that companies plan to allocate to Apple glasses, 27.72% intend to spend between 10,000 and 30,000 euros, while 28.8% will not invest more than 10,000 euros.
The budgets considered by companies that have not yet invested in the Apple Vision Pro but wish to do so in the future are in line with the figures put on the table by those companies that have already succumbed to the charms of this device. 38.57% of those who have already invested in experiences for the Apple Vision Pro have spent between 10,000 and 30,000 euros.
In terms of the purposes for which Spanish companies will invest in experiences for the Apple Vision Pro, virtual “demos” stand out in particular. 26.38% will rely on Apple’s new spatial computing device to carry out virtual demonstrations, while 23.23% will do virtual “networking”, 16.54% will bet on virtual reality games , 14.96% will invest in advertising optimized for the Apple Vision Pro, 10.24% will create virtual “showrooms” and 8.66% will create virtual brand experiences.